(The 4th CIIE) Interview | L'Oréal North Asia President Fabre: CIIE is an "Accelerator"

　　China News Agency, Shanghai, November 9th (Jin Yizi) "Now that consumers, especially young people, are increasingly demanding, beauty companies must be closer to consumers to meet their new needs. What L'Oréal does is Continuous innovation." During the 4th China International Import Expo, during an interview with China News Service and other media, L'Oréal North Asia President and China CEO Fei Bori said.

　　As an "old friend" of the China International Import Expo, L'Oréal has participated in the Expo for the fourth consecutive year, and for the second consecutive year has served as the rotating chairman of the CIIE Exhibitors Union Council and the "Double Chairman" of the professional committee of consumer products.

"We are very pleased to see the launch of the Four-Year Forward Expo and benefit a lot from it. At the same time, we also hope to contribute to the CIIE and the development of China as a whole through our own efforts." said Feborui.

　　Fabre said that for L'Oréal, the CIIE has become an "accelerator" for exhibits to become commodities and commodities to explode.

Each year, L'Oréal will bring about 4 to 5 new brands to China and to the CIIE.

At this year's CIIE, the five new brands and new products "Black Technology" under the L'Oréal Group also made their debut.

　　A lipstick printer that can "print" thousands of colors, a water-saving shampoo and hair care artifact that saves up to 80% of water...These new "black technology" products have attracted many exhibitors and even queued up as soon as they debuted at the CIIE. The scene of shampooing.

　　"Create beauty, let the world move" is the theme of this year's L'Oréal Group's participation.

The "Beauty of Tomorrow" exhibition area, one of the four major exhibition areas, focuses on sustainability.

Fabre said that the epidemic has accelerated some of the original new trends in the beauty market, such as the sustainability of hair care and the use of beauty products.

L'Oreal has more sustainable solutions in beauty products, so that consumers can also become a sustainable member.

　　China is now the world's second largest beauty market. Despite the impact of the epidemic, L'Oréal China's sales in the third quarter of this year increased by 42.8% compared with 2019. In the first half of the year, L'Oréal Group also upgraded Shanghai to its North Asia headquarters.

Fabre said that he hopes that L'Oréal will be closer to the beauty market and consumer trends, and deepen consumer insights, because the beauty world is changing very rapidly, and Chinese consumers are becoming more and more influential in the beauty market.

　　Regarding the rise of domestic beauty products in recent years, Faberui believes that rather than feeling competitive pressure, competition will make the market more dynamic.

The beauty market is about innovation, a market that brings excitement to consumers.

Every company must have its own positioning, meaning and purpose.

From the perspective of per capita consumption, the Chinese market has great potential compared with some mature markets. It is a good thing that other companies are interested in expanding the market to the general public.

　　Fabre said that L'Oréal Group has now invested in two local brands, Yue Sai and Mei, in China, to bring innovative products that meet their needs for Chinese consumers.

In addition, it invested in a fund to support the just-starting Chinese beauty brands and help them develop.

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