(The 4th CIIE) Interview｜Deloitte China Deputy CEO: Has the epidemic changed the Chinese market?
China News Service, Shanghai, November 9th. Title: Interview | Deputy CEO of Deloitte China: Has the epidemic changed the Chinese market?
China News Agency reporter Wang Enbo
Under the epidemic, has the Chinese market changed in the eyes of foreign companies?
At the 4th CIIE held here, Deloitte China Deputy CEO Jiang Ying gave the answer in an exclusive interview with a reporter from China News Agency: It has changed, but it has not changed.
A century of change and a century of epidemics, adapting to and embracing the changes have become a challenge that the entire world needs to face, and the Chinese market and its participants are no exception.
Jiang Ying observed that since the outbreak of the new crown epidemic, global companies have had a deeper feeling and more urgent need for digital transformation.
In particular, China is continuously expanding the coverage of digital infrastructure, cultivating professional digital talent teams, and the digital economy is developing rapidly.
"Foreign brands need to strengthen digital marketing and continue to increase their investment in digitalization in order to continue to consolidate their market share in China."
Digitization is also the focus of the exhibitors of the CIIE.
For example, Deloitte demonstrated a self-developed smart city operation system, which covers five major sub-product modules, including data security, data integration, digital analysis and scene simulation, urban digital index management, and core digital control center, which can integrate various types of cities in the city. Different service areas, Internet of Things and applications optimize city management and operation.
The impact of the epidemic on the global supply chain is another major variable that companies need to deal with.
Jiang Ying believes that under the global supply chain system after the epidemic, foreign brands, especially multinational companies, will rethink the overall deployment and long-term planning of the company's supply chain, and improve the resilience of the supply chain and the ability to resist risks.
The increasing resilience of China's supply chain has played a "stabilizer" role in global supply operations.
It is often said that "confidence is more precious than gold".
Under changing circumstances, investor confidence often comes from certainty, and China is now becoming a major global "supplier" of such scarce products.
Jiang Ying said that the activity and stability of the Chinese market is far ahead of the world, and the economic development is also showing a positive trend.
Foreign brands are more optimistic about this in the long term, and investment expectations continue to increase.
At the same time, China is unswervingly expanding its opening to the outside world, and is committed to creating a market-oriented, legalized, and international business environment, which provides a broad platform for foreign-funded companies to take root in the Chinese market and helps strengthen foreign capital’s confidence in China’s economic resilience and development prospects. .
The holding of the CIIE for four consecutive years is China's actual action to this end.
Jiang Ying said that the CIIE will help China further promote the transformation and upgrading of domestic industrial structure, smooth the two major domestic and international cycles, and its dividend will be greater and greater under the new development pattern.
On the one hand, China can better enjoy the spillover effects of advanced production equipment and management levels brought about by imports and investment, make up for the shortcomings of the domestic supply system, and promote the transformation and upgrading of domestic industrial structure; And the value of entering the Chinese market is further released, which will help to better smooth the domestic cycle.
In addition, the CIIE has realized the centralized display and exchange of global cutting-edge technologies, products and models, which will promote the global value chain to climb.
The 4th CIIE is coming to an end.
Although time is limited, Shanghai has established a "6+365" one-stop trading service platform to create an "Import Expo that never ends."
Outside of the CIIE, a series of China's policies and measures to expand opening up are continuing to be implemented.
The "14th Five-Year" Service Trade Development Plan issued not long ago is an example.
This heavyweight document proposes that China will further reduce the negative list of foreign investment access, continue to promote the expansion of the service industry, and orderly promote the opening of related businesses in the fields of telecommunications, Internet, education, culture, and medical care.
Jiang Ying said that this means that during the "14th Five-Year Plan" period, the openness, transparency, and predictability of China's service trade have been greatly improved.
Benefits such as institutional liberalization and digital technology have provided vigorous opportunities for the development of China's service trade during the "14th Five-Year Plan" period. China can seize this window to further improve the development environment of service trade and increase its influence in the field of global service trade.
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