[Explanation] At the 4th China International Import Expo (hereinafter referred to as the CIIE) being held in Shanghai, "old faces" have shown their excellent "transcripts" for the "Annual Examination" of the Expo. They want to take this trip again The "Introduction Opportunity" brand "accelerated train".

The CIIE is regarded by many foreign companies as an excellent platform and brightest window to seize the "Chinese Opportunity".

　　The epidemic cannot stop foreign companies' enthusiasm for the Chinese market.

This time, the Singapore Federation of Industry and Commerce has organized the largest overseas business delegation to participate in the CIIE since the epidemic.

Easy M is one of the 45 Singapore companies that participated in the exhibition. It displayed its "star products"-smart micromarket (smart container), driverless vending trucks, etc. in the service trade exhibition area.

　　[Concurrent] Sang Wei, General Manager of China Region, Singapore Emei Smart Micromarket Co., Ltd.

　　As a Singaporean company, we are very honored to be present at the 4th China International Import Expo.

First of all, when the global economy was affected during the epidemic, the 4th China International Import Expo will provide a platform for our Singaporean companies to allow our products and services to reach a wider market.

　　[Explanation] In order to better promote Singaporean exhibitors and their products, the Singapore Federation of Industry and Commerce has also launched a digital solution for the Singapore online platform, providing a "cloud viewing exhibition" for Singaporean exhibitors and potential buyers and customers in China and other regions "Cloud Interaction" and other matching services.

　　Dazzling Japanese sake, all kinds of exquisite Japanese snacks, live performances of Japanese traditional Awa dance... Walking into the Japan External Trade Organization (JETRO) exhibition area is like being on the streets of Japan.

A tablet computer was propped up next to each booth to provide instant "cloud negotiation" services for Chinese buyers and Japanese companies, which became a unique landscape of the exhibition area.

　　[Concurrent] Kenji Mizuta, Chief Representative of JETRO Shanghai Representative Office

　　There were more than 300 Japanese companies exhibiting this year, and last year there were almost 300.

At present, Japanese companies cannot come to China because of the new crown epidemic, but they export their products through the platform of the Shanghai International Import Expo. I think it is also a good way for Japanese companies to actively explore the Chinese market.

　　[Explanation] Also working hard to "yell" through cloud live broadcast also includes Metro, which has specially built an independent live broadcast room in the exhibition area.

As a large retail and wholesale supermarket group from Germany, Metro is a “hardcore fan” of the CIIE. It has participated in the Expo for 4 consecutive years. This year it also brought a wealth of imported products to the exhibition.

　　[Concurrent] Chen Zhiyu, Deputy CEO of Metro China

　　We have brought 130 products from more than 20 countries, 50 of which are the first domestic new products.

We have a type of chocolate imported from France, which is our own brand of Metro in France.

This chocolate actually tastes very good, it is black truffle flavor, melts in the mouth, the taste is very good, we believe this product will be loved by Chinese consumers this year.

　　[Explanation] From the second CIIE, relying on the Oriental Beauty Valley booth to make its debut on the stage of the CIIE, it is now an independent participant again.

Melaleuca, who has been in the Expo for three consecutive years, also used the live footage of exhibitors to allow more consumers outside the Expo to gain a deeper understanding and understanding of the brand and product characteristics.

　　[Concurrent] Xu Wei, President of Melaleuca China

　　As a US-funded enterprise, we are deeply touched by the CIIE.

Because we are also regarded as old friends. We have been here for 4 years and 3 years, and we will continue to come here. I believe that many foreign-funded enterprises have the same feeling when participating in the CIIE.

Many of the consumers we come to, they also use live broadcasts, through many online and offline methods, so that more consumers who can't come here begin to pay attention (us).

　　[Explanation] At the CIIE, a series of data released by a number of foreign companies show that the "circle of friends" of the CIIE is getting bigger and bigger, and its spillover effect is further highlighted.

More and more foreign companies have joined the "group chat" team of "Exhibition of Excellent Products Cloud Negotiation" set up by the "Group Owners" of the China International Expo to seize the "opportunities of the Expo".

　　Reporter Xu Yinkang Yuzhan reports from Shanghai

Editor in charge: [Lu Yan]