(The 4th CIIE) Exploring Pavilion｜"Customized in China" becomes the "business experience" of multinational companies

　　China News Service, Shanghai, November 9th (Reporter Xia Bin Li Jiajia) Different from traditional lumpy or flaky Western-style cheese, cheese sticks that are like lollipops and ice creams are displayed in the 4th CIIE in New Zealand. In the exhibition area of ​​the dairy products company Fonterra, its Greater China CEO Zhou Dehan told a reporter from China News Agency that this is specially tailored for the Chinese market because Chinese consumers are more and more accepting of cheese, but they are eating There are still some differences between China and the West.

"We will start from the habits of Chinese consumers to innovate products, instead of directly copying Western practices."

　　Gathering global resources to create "China Customization" is a "business experience" of multinational companies at the CIIE.

Fonterra, which is targeting the Chinese market, has not only detailed observations, but also quick actions.

During the current CIIE, Fonterra first released the latest imported Anjia fresh milk, and signed a strategic cooperation agreement with Hema and China Southern Airlines cross-border logistics to reach an agreement on the stability and freight rates of international cargo flights for consumption in China. They bring more fresh and refrigerated dairy products.

　　This fresh milk has a shelf life of only 18 days. It is produced every Tuesday, flies directly to China on Wednesday, and can reach consumers' tables on Thursday.

It is worth mentioning that this fresh milk has realized the zero-day "exhibition change product" of the CIIE, and it was already on sale in Shanghai and Hangzhou boxes on the day of its release.

　　Although the global new crown epidemic continues, the figure of "Chinese buyers" has been active in the international trade market.

In the past year, the number of imported direct-sourced Hema products has increased by nearly 50%.

Among them, categories such as dairy products, beef, snack foods, and red wine have grown rapidly.

Imported goods mainly come from dozens of countries around the world such as Thailand, Japan, New Zealand, the United States, France, Germany, and Russia.

　　Xiao Lu, general manager of the Hema Product Brand Center, said that as Chinese consumers become more "picky", more and more high-quality imported ingredients have been turned into products suitable for Chinese consumers.

"Russian flour has undergone in-depth research and development, and has been made into sliced ​​noodles that Chinese people love; Thai coconut green is continuously introduced into the country every year. In addition to direct sales, it has also become the base of coconut chicken hot pot and a new local consumer brand. 'Houbang Coconut' coconut water, thick coconut milk, etc."

　　Silver Fern Farm, a producer and exporter of high-quality beef, lamb, and venison from New Zealand, has "meeted" four times with the CIIE, and has continued to cultivate on the road of "customization in China".

According to Wang Zhen, the general manager of Yinju Farm China, the beef that came to China this time was carefully selected for the Chinese market and specifically based on the consumption habits of the Chinese people. Whether it is packaging or product parts, it is hoped that it will be more in line with China. Consumer demand.

　　At present, China has become the largest global market and the most important priority market for Silver Fern Farm for three consecutive years.

Wang Zhen said: "We especially hope to collect customer opinions through platforms such as the China International Import Expo. At the same time, we also use online and offline linkages to feed the information back to New Zealand, and then reversely customize products suitable for Chinese consumers."

　　“At present, Chinese consumers are increasingly demanding the technological content and humanized innovation in products.” Danone’s global executive committee member and president of China and Oceania Xie Weibo told a reporter from China News Agency that Danone’s open R&D center combined local insights with The combination of digital innovation tools has developed a variety of innovative products and services that meet the nutritional and health needs of Chinese consumers, turning the "invisible" health status into "tangible" information that can be grasped.

　　Honeywell, the "Four Dynasties Veteran" of the CIIE, has set up a new "Smart Warehousing" exhibition this year.

Every "Double Eleven", China's major warehouses are faced with a large amount of demand for storage and picking of goods, and the above-mentioned "smart warehousing" area displays a new generation of multi-layer shuttle systems developed locally based on the needs of the Chinese market. It can be used for goods-to-person picking, bulk storage and cache, and its order picking accuracy rate is as high as 99.9%.

　　Chen Anning, President and CEO of Ford Motor (China), said bluntly that Ford has been in China for 26 years and values ​​China’s 1.4 billion population. It is very willing to start with the needs of Chinese consumers and bring more drivers that suit them. Products and technologies needed for habits and travel.

(over)