(The 4th CIIE) The Ambassador of the Kingdom of Denmark to China "Bringing Goods" at the CIIE: Denmark's "Tide Products" and China's "Fashion"
China News Service, November 7th (Reporter Li Shuzheng) The popular trend of Chinese people giving gifts during the Spring Festival is constantly changing, but there is a "fashionable product" that has occupied the "C position" of Shanghai aunts and uncles for decades-Danish song Odd biscuits.
Since the late 1980s, Danish cookies have gradually become popular in mainland China.
"Butter flavour and fragrant" is a festive delicacy in the memory of many "post-80s".
To this day, visiting relatives and friends to bring a can of Danish cookies is still a decent gift choice in Shanghai.
What is the next Danish "fashion product"?
At the 4th CIIE, facing the problems raised during the interview with Chinanews.com reporters, Thomas Østrup Møller, the Ambassador of the Kingdom of Denmark to China, started the "cargo mode": "We have many'candidates'! "
In the Danish National Pavilion, the Danish ambassador to China, Thomas Strup Möller, started the "cargo mode".
Photo courtesy of the Federation of Danish Industry and Food Nation
Looking around the Danish national pavilion, Ma Lei reported a long list: "For example, our dairy products, pork, and nutritional supplements..." Before he could say anything, Ma Lei turned around and took a pot of cold-smelling Denmark. The beer was handed to the reporter: "And our craft beer. You must try it!"
The reporter saw that in the Danish National Pavilion, there are not only Danish brands that have been deeply involved in the Chinese market for many years, but also some "new faces" in the eyes of Chinese consumers.
Why do they all choose CIIE?
"Because the CIIE is the best platform for the birth of Danish "tide products"." Ma Lei said.
Denmark has participated in the CIIE for four consecutive years, and the enthusiasm of Danish brands for participating in the Expo has continued to increase.
"This year, the Danish national pavilion has expanded to 500 square meters, the largest in history. At the same time, more than 30 Danish classic brands appeared in the national pavilion this year." Ma Lei said.
"China is already the fifth largest market for Denmark's exports, and the scale of trade is still growing and expanding." Ma Lei said that the ever-expanding booth area at the China International Import Expo and the increasing number of Danish brands proved the relationship between the two countries. Closer trade relations.
"Safety" and "sustainability" are two key words repeatedly mentioned by Ma Lei in "Bringing goods", and they are also the point where Ma Lei's view of Danish "fashionable products" and China's "trend" meet.
The area of the Danish National Pavilion at this CIIE has been expanded to 500 square meters.
Photo courtesy of the Federation of Danish Industry and Food Nation
In recent years, Chinese consumers have paid more and more attention to safety and sustainability in food choices.
Danish officials have previously stated that providing safe and reliable food to the Chinese market will be a major export opportunity for Danish food companies; for food technology companies that provide sustainable solutions, China will also be a very important market.
"Denmark is the first country to introduce organic labels in the food sector." Ma Lei said that Denmark's emphasis on food safety and sustainability has created important opportunities for Denmark's food industry in China to gain a foothold and continue to grow.
In Ma Lei's view, the sustainable "new trend" in China is not only expected to give birth to more Danish "fashion products", but also to bring more possibilities for cooperation between the two countries in the field of food production and technology.
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