How can one become Holmes because of "Double 11"
In order to participate in "Double 11", consumers not only have to understand the complicated rules of full reduction, full gift, red envelope, and gift certificate, but also have to train themselves as Sherlock Holmes and see through the routines.
This is not a responsibility that consumers should bear, nor is it a good environment for consumers to be assured of consumption.
In this regard, platform operators must first assume the main responsibility.
Secondly, the regulatory authorities should also monitor possible illegal activities such as false propaganda, false promotions, and price fraud during the promotion period.
The Consumers Association's recently released "Double 11" consumption reminder has really poured cold water on the party members.
Problems such as "complex promotional rules", "good and bad live broadcasts" and other issues have emerged one after another. The most important thing is that according to the consumer association’s years of price monitoring and consumer complaints, some merchants’ "Double 11" promotional prices are the same as usual, even It may also be the most expensive in the whole year.
Going for the lowest price in the whole year, actually bought the most expensive one in the whole year?
Doubtful, the author hurriedly flipped through his shopping cart, and was actually hit by the China Consumers Association!
Shopping records show that a small pure tomato sold at the flagship store of a fresh food platform is usually sold for 6 boxes of 47.8 yuan when the price is low, and 59.8 yuan when it is expensive, but the promotional price during the "Double 11" period turned out to be as high as 79.8 yuan!
This "promotional price", which is twice as expensive as usual, is really heartbreaking.
It's not just this time.
In recent days, there have been countless complaints from consumers about “Double 11” first price increase and then price reduction, and false promotions.
Here, it is necessary to invite merchants, platforms and consumers to review the "Interim Regulations on Regulating Promotional Behaviors" promulgated on the eve of last year’s Double 11 The lowest transaction price in the seven days before this promotion is the benchmark.
If there is no transaction within the first seven days, the discount or price reduction shall be based on the last transaction price before this promotion.
According to this regulation, no matter what the promotion rules are, it is impossible to "discount" a price of 47.8 yuan for a product that is more than 30 yuan more expensive.
Such behavior has been suspected of constituting price violations and should be punished by the market supervision and management department in accordance with price supervision laws and regulations.
"Double 11" is an online shopping "promotional festival" created by merchants for many years. Various "pre-sale low prices", "limited time snap-up" and "explosive flash sale" slogans have formed the psychology of "buy is earn" for consumers. expected.
However, it turns out that preferential promotions are probably just marketing slogans and should not be taken too seriously.
In this regard, the China Consumers Association reminds consumers not to be superstitious about the so-called "price advantage". It is best to know the price trend in advance before buying, and be aware of it. Unless it is a product under long-term follow-up inspection, do not simply believe in low-price propaganda. And blindly follow suit and place orders.
In order to participate in "Double 11", consumers not only have to understand the complicated rules of full reduction, full gift, red envelope, and gift certificate, but also have to train themselves as Sherlock Holmes and see through the routines.
This is not a responsibility that consumers should bear, nor is it a good environment for consumers to be assured of consumption.
"Double 11" is the most expensive in the whole year, who will consumers find reason?
First of all, platform operators have to bear the main responsibility.
According to the "Interim Regulations on Regulating Promotional Behaviors", if the platform discovers that merchants have illegal activities in uniformly organized sales promotion, they shall take necessary measures in accordance with the law, save relevant information records, assume corresponding obligations and responsibilities in accordance with the law, and assist the market supervision and management department in investigating and punishing violations behavior.
This consolidates the main responsibility of the platform to supervise the merchants in terms of laws and regulations.
In practice, the platform is also the promoter, rule maker, and actual beneficiary of promotional activities. Not only does it have a strong binding force on merchants, it should also use technical means to monitor prices, and warn or even suspend products that are higher than the daily selling price. On the shelves, we must not give it to consumers and let consumers take their own risks.
On another e-commerce platform, the system automatically monitors prices for some commodities, and gives a "197-day lowest price" reminder.
The price monitoring provided by this platform should become a standard service during the promotion period to protect consumers' right to know.
Secondly, the regulatory authorities must also use big data technology to monitor possible illegal activities such as false propaganda, false promotion, and price fraud during the promotion period.
Once discovered, it should be resolutely investigated and dealt with and exposed in time.
To be honest, many consumers nowadays are not really looking for a few dollars and a few dimes, and participating in "Double 11" is nothing more than a fun.
But once the trust of consumers is overdrawn, they will have to "not buy and save 100%".
She Ying