Chinanews.com, Nanjing, November 8 (Xu Shanshan) "Double Eleven" is coming soon. On November 8, the Jiangsu Provincial Market Supervision Bureau held a press conference to report on the special rectification of the province’s Internet "swiping orders and speculating letters", and A typical case of "swiping orders and speculating letters" was released.
Among them, a merchant was punished for fictitious praise for claiming to "rebate for praise".
"Selling orders and speculating letters" refers to the behavior of business operators who use the Internet and other information networks to conduct business activities through fictitious transactions, fabricated user reviews, etc., to deceive and mislead consumers.
Depending on the implementation method, there are various situations such as modifying the evaluation or "returning the praise" to give false positive reviews.
A beverage shop in Jiangdu District, Yangzhou City, in order to increase the number of positive reviews and praise rate of customers, increase rankings in Meituan and Ele.me, increase take-out traffic, and increase product sales. A total of 10,000 promotional cards of "Commercial Rebate" were printed. It is sent with Meituan and Ele.me takeout, and the printing cost is about 2,000 yuan.
The promotional card shows that after receiving the takeaway, the customer confirms the receipt according to the requirements and gives a five-star praise with pictures and words, and then adds the store WeChat and sends a screenshot of the five-star praise to get rewards of varying amounts.
The specific method is as follows: the client and the customer play a rock-paper-scissors game. If the customer wins, a red envelope of 2.8 yuan will be awarded, a red envelope of 1.8 yuan will be awarded for a tie, and a red envelope of 0.8 yuan will be awarded to the customer who loses.
On June 9, 2020, during an on-site inspection by law enforcement officers, they found 2013 promotional cards printed with "Cashback of Praise".
According to the notification, the party’s behavior violated the provisions of Article 8 Paragraph 1 of the "People's Republic of China Anti-Unfair Competition Law", and the parties were ordered to stop the illegal acts in accordance with Article 20 Paragraph 1 of the "People's Republic of China Anti-Unfair Competition Law" , And imposed a fine of 12,000 yuan.
Among the cases announced on the same day, an electrical company in Wuzhong District, Suzhou City organized employees to scan orders and speculate letters, a Nanjing Information Technology Co., Ltd. provided a case of "swiping orders package", and Lai used the "Shuijun" in the live broadcast room to scan orders and speculate. The letter case, a Jiangyin Food Co., Ltd. used "empty package logistics" to scramble orders, and a Lianyungang Trading Co., Ltd. falsely promoted and scrambled orders.
According to Chen Qihong, deputy director of the Jiangsu Provincial Market Supervision Bureau, Jiangsu has repeatedly included the illegal acts of "swiping orders and speculating letters" into the key areas of special actions for online market supervision and intensive rectification. At the beginning of this year, the country took the lead in issuing Internet "scaling orders and speculating letters" at the beginning of this year. Guide to handling unfair competition cases.
Jiangsu has strengthened its guidance on the investigation and handling of unfair competition cases of "swiping orders and speculating letters" in various localities, and urged all localities to strengthen the handling of cases, and the number of investigations and handling of cases has increased substantially.
As of the end of October, Jiangsu had investigated and handled 182 unfair competition cases of "swiping orders and speculating letters", with a fine of 10.621 million yuan.
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