[Explanation] With the Beijing Winter Olympics approaching, the Chinese people's enthusiasm for ice and snow sports gradually heats up, and related ice and snow sports equipment has quietly become a hot product.

On November 7th, at the 4th China International Import Expo that is being held, many sports brands brought their own ice and snow equipment, many of which are world premieres.

　　[Explanation] At Decathlon's booth, a ski with a small shape looked very cute.

According to reports, this is an innovative product that helps children from 1 to 4 years old to easily experience the real fun of snow and ice, and solves the problem that standard children's snowshoes are too hard and too heavy for infants and young children, which affects the snow experience.

　　[Concurrent] Pan Jingyun, Head of Public Affairs of Decathlon China

　　With our shoes, children can wear their own snow shoes, which are soft and comfortable.

This board also has real ice blades on both sides, so children can turn normally on the snow.

For the Winter Olympics next year, we also said that we will help 300 million people get on the ice and snow. We hope that these 300 million people will not only include our adults, parents, brothers and sisters, teenagers and even infants, and children between 1 and 4 years old. It can also be on ice and snow.

　　[Explanation] The Italian sports brand FILA, which participated for the first time, has not only released the latest professional skiing series of clothing, but also installed two simulated ski machines in the exhibition area. Put "dryland skiing".

　　[Explanation] Not only ice and snow sports, but the charm of basketball was also fully demonstrated at the CIIE.

The NBA brought the championship trophy Larry O'Brien Cup, the signature autumn clothes of Kobe, Curry, Nowitzki, Antetokounmpo, etc. to the CIIE. In addition, the player locker room was restored here.

　　[Concurrent] Liu Shuo, Manager of NBA China Marketing and Public Relations

　　It is also to give fans an immersive experience that can be seen, played, and touched. For example, the one behind us is that we have brought the locker room of the NBA stadium to the CIIE, so that everyone can see that it is difficult to have it in normal times. The opportunity to see what the stadium locker room looks like, let everyone sit here, wear a jersey, and experience what kind of state your favorite star is before the game.

　　Reporter Liu Chao Lang Jiahui reports from Shanghai

Editor in charge: [Ji Xiang]