(The 4th CIIE) Black technology and new retail CIIE create innovative catering service models
China News Online, November 8th (Reporter Li Jiajia) At the 4th China International Import Expo, Yum China Holdings Co., Ltd. (hereinafter referred to as "Yum China") pioneered with strict food safety standards and a complete logistics system. Innovate the service model to meet the dining needs of exhibitors and visitors with multiple brands and multiple channels.
This year, Yum China’s second "Yum Chinese Food Experience Hall" was created by Yum China, covering six brands including KFC, Pizza Hut, Dongfang Jibai, Little Sheep, Huang Jihuang and Lavazza Coffee. KFC mobile food trucks and Pizza Hut AI are unmanned. The dining car drove into the CIIE again.
It is worth mentioning that Yum China will also bring packaged retail products to the CIIE for the first time, serving guests with a flexible and innovative model and conquering the taste buds of consumers.
After entering the Expo for four consecutive years, the KFC brand has continuously upgraded its menu. In addition to instant products such as fried chicken and burgers that are popular among consumers, KFC's "Free Kitchen" series of packaged retail products Coffee and so on can also be found at this CIIE.
KFC mobile dining truck Photo courtesy of Yum China
The "Free Kitchen" series is a heated instant product launched by KFC in the post-epidemic era "cross-border", which is easy to operate.
At the same time, KFC's another flexible and innovative service model, the mobile dining car, also continues to provide guests with convenient and safe dining options.
The mobile dining car accommodates standard kitchen equipment through a reasonable internal space setting to ensure the same high quality as the store’s products, and meet the characteristics of the Expo’s high specifications, large number of participants, and concentrated consumer demand. Consumers can see through the open windows. You can get the products made on site and enjoy them immediately in front of the mobile dining car.
After Pizza Hut brought the AI unmanned dining car to the CIIE for the first time last year, it will continue to cross-border "black technology" at this event, extend its service scenarios, and expand its "new track".
Robot interaction, unmanned vehicle sales, and new retail channels in restaurants in the park. Pizza Hut uses technology to gain insights into the needs of young consumers and integrate online and offline mobile payment and consumption methods to create a safe, convenient and surprising Dining experience.
In terms of products, Pizza Hut added new retail products at this CIIE.
It is understood that since the end of February 2020, Pizza Hut has started operating the retail scene of "home Chinese and Western restaurants" in the national market through delivery and take-out, focusing on high-value products such as fresh steak and pasta.
This time, the guests of the CIIE are provided two of the most popular whole-cut sirloin steak gift packs and the classic spaghetti bolognese gift packs that have been most popular with consumers since they went on the market, providing guests with a delicious and easy-to-operate new choice.
In terms of Chinese food, Dongfang Jibai, Little Sheep and Huang Jihuang once again formed a joint phalanx of Chinese food brands.
Dongfang Jibai brings authentic Jiangnan delicacies: grandma's braised pork, lion head set meal, etc. Little Sheep brings the net celebrity self-cooking small warm pot series to the scene.
What makes people's eyes bright is that Lavazza Coffee, a century-old Italian coffee brand, also appeared at the Yum China Food Experience Hall.
In 2020, Yum China and Lavazza Group established a joint venture company to set up Lavazza’s first flagship store in Asia in Shanghai, and it expanded rapidly, with the goal of opening 1,000 stores by 2025.
This time Lavazza Coffee entered the Expo and brought its flagship product "Fresh Milk Latte". This classic combination of Italian concentrate and milk has been loved by many young consumers.
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