[Explanation] On November 8, the 4th China International Import Expo (referred to as the CIIE) is being held in full swing at the National Convention and Exhibition Center (Shanghai).
The "races" of the event are over half of the time, and many exhibitors have won a lot of attention with cutting-edge technology products, innovative solutions or ingenious styling designs.
The reporter also observed that at this CIIE, products customized for "Chinese demand" "take the lead" in the "C position" of many large booths.
At the last CIIE, Bayer reached a strategic cooperation with Jiangnan University and Jiangsu Weikang Probiotics to carry out clinical research in China to select Chinese patented strains and tailor probiotic solutions for domestic consumers.
At this CIIE, this "China Customized" probiotic product that accurately regulates intestinal health, "Wishful", was unveiled at the booth.
He Yong, general manager of Bayer Health Consumer Products China, pointed out that this is not only a landing practice for the three parties to reach a strategic cooperation, but also a vivid interpretation of the "spillover effect" of the CIIE.
[Concurrent] He Yong, General Manager of Bayer Health Consumer Products China
China is a large dietary country, and the problem that diet brings is the management, conditioning and health of the entire intestinal tract.
A continuation of our roots in China comes from standing on Chinese soil and developing better products for Chinese consumers, that is, in China for China.
In fact, the market response of our (this) product was very good after it went on the market, so it proved that we started from the product itself to conduct scientific verification, and then lean manufacturing and finally promoted to the market.
[Explanation] This year is the fourth year of Danish Blue Can Cookies' "Expo Tour" and also the 88th anniversary of the brand.
The specially created creative tasting activity of Chinese and Western in the booth attracted many participants to stop and "check in."
Of course, Chinese elements are not limited to these. The Spring Festival products specially designed for the Year of the Tiger in 2022 and incorporating traditional paper-cutting art have also made their "first show" on the Expo stage ahead of schedule.
[Concurrent] Zhang Deng, general manager of Danish Blue Can Greater China
This product design is actually the first show in our CIIE, for a new product that we will face to consumers in the Spring Festival of 2022.
This is a cookie from Denmark, which is then integrated with Chinese elements.
These flowers are actually some of our traditional Chinese peony flowers, and next year will happen to be our Year of the Tiger, so here is a Chinese paper-cut.
The art of paper-cutting is also a very unique art in China, so it is a fusion of Chinese and Danish culture.
[Explanation] In addition to setting up an interactive experience area that showcases the world's most cutting-edge new flight safety technologies and solutions, Honeywell, the "Four Dynasties Veteran" of the CIIE, also set up a new "Smart Warehousing" area this year.
Every "Double Eleven" shopping festival, China's major warehouses are faced with a large amount of demand for storage and picking of goods.
The "Smart Warehousing" zone brought by Honeywell this time showcases its new generation of multi-layer shuttle system developed locally based on the needs of the Chinese market, which can be used for goods-to-person picking, bulk storage and caching, and its order picking The accuracy rate is as high as 99.9%.
[Concurrent period] Xu Jun, vice president of mainframe manufacturer business in Asia Pacific, Honeywell Aerospace Group
In fact, Honeywell has been attaching great importance to the CIIE in the past four years, and we have been participating in the past four years.
In fact, we doubled the booth (area) this year compared to last year.
We use the strategy of serving the East to the East, and we also develop technology locally, including design, and our production is localized.
Now in China, customers have begun to apply our (multi-layer shuttle) technology, which is the implementation of the localization strategy in China.
[Explanation] "Exhibition" in China, "Made" for China!
At the 4th CIIE, the upsurge of "customization for China" became more and more obvious.
Many exhibitors said that in-depth analysis of China's consumer demands and being close to the needs of the Chinese market will also accelerate the process of "exhibits" or "concepts" becoming "commodities".
Reporter Xu Yin Kang Yuzhan reports from Shanghai
Editor in charge: [Ji Xiang]