China News Online, November 7 (Zhou Zhuoao and Li Qiuying) "Global Practice of Cultural Industry Empowering Rural Revitalization-2021 Cultural Industry and Tourism Industry International Cooperation Forum" opened on the 6th at the National Convention and Exhibition Center (Shanghai).

Professionals from Japan, Cambodia, Argentina, South Korea, Spain and other countries shared the practical cases of cultural industries empowering rural revitalization in various countries at the forum.

  Li Yaying, deputy director of the Education, Culture and Tourism Department of the China-ASEAN Center, pointed out that rural culture is an important part of the social and cultural systems of all countries, and rural tourism has made positive contributions to promoting economic and social development.

The development of the cultural and tourism industry is an important channel and effective way to promote rural revitalization. It is conducive to building beautiful villages, protecting the ecological environment, benefiting, enriching and calming the people, and bringing tangible benefits to the people.

  The "culture + tourism" deep integration model has always been an effective measure to revitalize rural tourism, such as the Land Art Festival in Japan-the practice of revitalizing the countryside by art, the "Art Town-Gamcheon Cultural Village" in South Korea, and the "Wine Culture Theme Tour in Spain" "A number of international success stories have also become the focus of this forum.

  At the forum site, Fulang Kitagawa, known as the "Father of Regional Revitalization in Japan", introduced the Echigo Tsumagoi Art Festival, Setouchi International Art Festival, Boso Satoyama Art Festival, and Oonto International Art that have been planned in recent years. Festival, Northern Alps International Art Festival and other projects.

  Beichuan Fulang pointed out that in the second half of the twentieth century, there was a tendency for a large number of people to concentrate in cities around the world. In rural areas, due to the decline in population, the decline of agriculture, and the demise of traditional culture, rural areas gradually declined, and the cities were separated from each other. The gap has become more and more significant. “Rural areas should give full play to local expertise, create new value, and combine natural tourism. This is the key to rural revitalization.”

  Park Min-kyu, the chief representative of the Shanghai Representative Office of the Busan City Government, South Korea, shared the art town known as "Santorini in South Korea" and "Machu Picchu in Busan"-the Korean Gamcheon Cultural Village project.

It is understood that Ganchuan Village used to be a very poor small village with a population of only 30,000. After industrialization, the local population quickly decayed to 10,000.

  Park Min-kyu said that Ganchuan Village faces the sea and is built by refugees against the mountains. The colorful houses arranged in steps are gathered together to form a colorful village.

In order to maintain this characteristic and give full play to the historical value of the Cultural Village, the Korean local government, villagers, and experts in various fields have jointly carried out a protection and regeneration urban revitalization project, and developed alley festivals and alley tourist routes by setting up art works everywhere in the village. , To create village art, and gradually revitalize the village.

Before the epidemic, more than 300,000 tourists visited Ganchuan Village every year.

  Cultural tourism is undoubtedly a rising industry, but the current epidemic has undoubtedly disrupted the growth rhythm of the cultural tourism industry.

Wu Ditai, director of the International Exchange Division of the International Department of the Ministry of Culture of Argentina, said that the impact of the epidemic on the cultural field is devastating. The Ministry of Culture of Argentina has adjusted its focus and emergency investment budget, focusing on accompanying and supporting artists and cultural work. People, cultural centers, theaters, and community organizations.

  Wu Ditai pointed out that the world is currently in a brand new stage, and various cultural activities can begin to restart. In Argentina, rural tourism has developed rapidly in recent years, which not only provides tourists with novel and rich choices, but also promotes agricultural technology. “The organization of events such as the China International Import Expo is very important. They can not only strengthen exchanges between countries, but also promote cultural exchanges. Looking ahead to the world after the epidemic, the Argentine government hopes to take the opportunity of the Expo to attract more Chinese Tourists come to Argentina for tourism.” (End)