(The 4th CIIE) Foreign companies talk about exhibiting experience: Book "admission tickets" early to deepen cooperation and win-win cooperation with Chinese government and enterprises
China News Online, November 5th (Reporter Li Jiajia) "We have signed a memorandum of cooperation for participation in the next three (China International Import Expo) and the participation agreement for the 5th China International Import Expo" at the 4th China International Import Expo On the occasion of the event in Shanghai, CBRE, a global commercial real estate services and investment company, booked early "admission tickets" for the next few years.
Li Ling, President of CB Richards China, told a reporter from China News Agency that CB Richards hopes to use the platform advantages and abundant resources of the CIIE to further deepen the win-win cooperation with the Chinese government and enterprises, and "better serve China's industrial upgrading." , The new urbanization process, the'dual carbon' goal and other major development issues".
At this CIIE, CB Richard Ellis took "Future Center" as the theme, with the launch and display of digital smart platforms, green real estate, urban development consultants and other services as highlights, such as the first CBRE Build virtual building in Asia at the CIIE The exploration platform, which redefines space exploration based on front-end technologies such as VR, big data, and artificial intelligence, combines the unexistent, repositioned, and refurbished internal space with external space for 3D visual presentation, which further effectively promotes The combination of green technology and smart cities.
The attractiveness of the CIIE to multinational companies is not only reflected in the display of new technologies and new products. Li Ling said that since the last CIIE, CBRE has focused on urban brand building, investment promotion, mechanism innovation, In terms of industrial development, project guidance, etc., we have carried out all-round and in-depth cooperation with governments in many places to provide professional services and decision-making consultations for the promotion of high-quality industrial investment innovation and coordinated development in various regions.
"In Shanghai, CBRE became one of the first global investment cooperation partners, contributing to the improvement of Shanghai’s economic quality and efficiency, and facilitating the high-quality development of the Yangtze River Delta. In Beijing, Xi’an, Wuhan and other places, CBRE has successfully participated in major Urban renewal, TOD planning, investment promotion and other projects. The "strategy +" urban service solution that was first released at the China International Import Expo last year has also been implemented nationwide."
In the post-epidemic era, the strong resilience and growth of China's economy have made China's commercial real estate a key investment area for Chinese and foreign capital.
Because of this, CB Richard Ellis has secured a seat in the future Expo, and its confidence in the Chinese market is self-evident.
Statistics show that in the first three quarters of this year, the total volume of China's commercial real estate investment transactions reached a record-breaking 200 billion yuan, an increase of 42% over the same period last year.
At the same time, the proportion of cross-border investment in the third quarter rose to 32%, exceeding the average level in 2019 before the epidemic.
Why has China's commercial real estate suddenly become a sweet pastry in the eyes of Chinese and foreign capital?
Li Ling said, first, as the Chinese economy continues to lead the global economic recovery in the first three quarters of this year, as the carrier of the real economy, the demand for commercial real estate rentals has grown simultaneously, which has greatly boosted investor confidence.
Secondly, the importance of the Chinese market is increasing day by day in terms of global capital allocation.
With the resolute implementation of the positioning of "housing to live without speculation", the transformation and upgrading of China's economy, and the innovative launch of real estate finance such as REITs, there is huge room for expansion of commercial real estate investment.
The third is asset pricing, especially the logistics real estate that has attracted the most attention of global investors after the epidemic.
In mature markets in Europe and the United States, the current average capitalization rate of logistics facilities has dropped below 4%. Compared with this, the capitalization rate of logistics facilities in major cities in China is more than 100 basis points higher, and asset prices are very attractive. .
He believes that in addition to traditional commercial real estate, China's two major areas will become the main growth points for commercial real estate investment in the future.
The first is industrial real estate or new economic real estate. "Behind the rise of industrial real estate is the switch of China's economic momentum, which is the real estate dividend released by the Chinese economy in the process of transformation to technological innovation and consumption upgrade."
The second is the long-term rental apartment with huge growth potential. Its main driving force comes from consumption upgrades. It comes from the "post-90s" post-95s who have become the main force of the new generation of renters for 24 hours security, public area cleaning, on-site maintenance, The demand for residential quality such as gymnasiums and recreational areas for public facilities has continued to increase."
In addition, the "dual carbon target" proposed by the Chinese government will also have a profound impact on the entire chain of commercial real estate.
Li Ling pointed out that at present, China's stock of buildings has exceeded 60 billion square meters, of which green buildings account for less than 10%.
With the gradual advancement of public building energy consumption quota management under the “dual-carbon goals”, the policy risks and operational challenges of brown buildings will increase day by day. There is huge room for investment in green renovation of high-quality commercial real estate in major first- and second-tier cities in China. The rapid development of green finance under the vigorous promotion is expected to provide investors with assistance.
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