China News Service, November 4th. According to the website of the State Administration of Market Supervision and Administration on the 4th, in recent years, the market supervision department has been based on its responsibilities and has continuously strengthened coordination and cooperation with relevant departments to severely crack down on illegal medical beauty advertising.
Now select 10 typical cases that have been completed for centralized exposure.
1. Guangzhou Zhushengmei Medical Beauty Clinic Co., Ltd. issued a case of illegal medical beauty advertisement.
The client posted advertisements for medical toxic drugs such as botulinum toxin and promoted the "BTL Alice Overclocking Knife" technology, which contains assertions that express efficacy and safety such as "non-invasive, painless, safe and effective to bring you a comfortable and beautiful experience" Or guaranteed content.
The above-mentioned advertising behavior of the parties violated the relevant provisions of the "Advertising Law of the People's Republic of China".
In January 2021, the Market Supervision and Administration Bureau of Yuexiu District, Guangzhou City imposed a fine of 410,000 yuan on the parties in accordance with the law.
2. Guangzhou Yimei Medical Cosmetology Clinic Co., Ltd. issued a false advertisement case.
Through its WeChat public account, the parties announced that “the introduction of the patented equipment of Silfradent from Italy, using low temperature, constant temperature, variable speed separation and concentration technology, produces autologous blood concentrate products rich in higher concentrations of growth factors and CD34+ cells, showing better soft tissue and "Skin regeneration and repair ability", "Clinical witness effective 30 patented technologies", "100% safe water-soluble, 12 hours clinical effective rate of 99.9% for 1,000 people" and other content advertisements.
Upon investigation, the parties’ advertising content, sales status, honors and other information published by the parties did not match the actual situation and violated the relevant provisions of the Advertising Law of the People’s Republic of China.
In March 2021, the Market Supervision and Administration Bureau of Yuexiu District, Guangzhou City imposed a fine of 200,000 yuan on the parties in accordance with the law.
3. Hangzhou Keyi Medical Beauty Clinic Co., Ltd. issued an illegal medical beauty advertisement case.
The parties posted advertisements containing content such as "water light injection, hyaluronic acid, botulinum toxin, photorejuvenation, and skin management".
The generic name of "botulinum toxin" is type A botulinum toxin for injection, which is a toxic drug for medical use.
The above-mentioned advertising behavior of the parties violated the relevant provisions of the "Advertising Law of the People's Republic of China".
In May 2021, the Hangzhou Xiacheng District Market Supervision Administration imposed a fine of 200,000 yuan on the parties in accordance with the law.
4. Shanghai Lanhai Clinic Co., Ltd. issued a false advertisement case.
The client promoted the medical service of "icon photorejuvenation" with "Sinoxiu Laser/Intensive Pulsed Light Therapy" on its Dianping online store "Lanhai Medical Beauty", which can achieve "treatment of scars, stretch marks, and vascular lesions." , Rosacea, age spots, freckles" and other effects.
The above advertisement content does not conform to the treatment scope approved on the relevant medical device registration certificate, and the parties concerned cannot provide relevant materials to prove the treatment effect.
The above-mentioned advertising behavior of the parties violated the relevant provisions of the "Advertising Law of the People's Republic of China".
In June 2021, the Shanghai Pudong New Area Market Supervision and Administration Bureau imposed a fine of 200,000 yuan on the parties in accordance with the law.
5. Yangzhou Hanjiang Shiermei Medical Beauty Hospital Co., Ltd. issued a case of illegal medical beauty advertisement.
The client published a medical advertisement on his WeChat official account, and promoted “removing wrinkles and rejuvenating skin, removing stubborn spots, removing acne marks, and removing tattoos” through “real-life cases, the four major effects of honeycomb picoseconds” and comparisons between preoperative and postoperative. And other therapeutic effects.
The parties concerned published medical advertisements without censorship, which violated the relevant provisions of the Advertising Law of the People's Republic of China.
In January 2021, the Yangzhou Municipal Market Supervision Administration imposed a fine of 230,000 yuan on the parties in accordance with the law.
6. Quanzhou Fortress OFIL Medical Beauty Clinic issued a case of illegal medical beauty advertisements.
The parties used WeChat official accounts and outdoor advertising facilities to publish medical beauty advertisements. The contents of the advertisements were not published in accordance with the contents approved by the health department, and there were illegal situations such as unauthorized use of patient images as proofs and use of naked female pictures.
The above-mentioned advertising behavior of the parties violated the relevant provisions of the "Advertising Law of the People's Republic of China".
In January 2021, the Quanzhou Municipal Market Supervision Administration imposed a fine of 225,000 yuan on the parties in accordance with the law.
7. Ganzhou Delmeike Medical Beauty Clinic Co., Ltd. issued an illegal medical beauty advertisement case.
The party’s announcement included "National Nasal Repair Center", "Strong technology-more than 1,300 authoritative experts in the industry", "The most comprehensive functional restoration, the safest ecological materials, the top expert services, the most advanced technology, and the most powerful PRP "The most advanced magic potion of youth, the most advanced disinfection technology, the safest beauty technology, the most convenient injection beauty" and other content ads.
The above-mentioned advertising behavior of the parties violated the relevant provisions of the "Advertising Law of the People's Republic of China".
In February 2021, the Ganzhou Municipal Market Supervision Administration imposed a fine of 150,000 yuan on the parties in accordance with the law.
8. Guiyang Meibel Medical Beauty Hospital Co., Ltd. issued a case of illegal medical beauty advertising.
In the promotion of the beauty service of the "Freckle Project", the parties used advertising slogans such as "remove the source of stains and thoroughly" to express the therapeutic effect; Advertising.
The above-mentioned advertising behavior of the parties violated the relevant provisions of the "Advertising Law of the People's Republic of China".
In September 2021, the Nanming District Market Supervision and Administration Bureau of Guiyang City imposed a fine of 150,000 yuan on the parties in accordance with the law.
9. Taizhou Economic Development Zone Youmei Medical Cosmetology Clinic issued a case of illegal medical cosmetics advertisement.
The advertisements of "Imported Botox" and "Lanzhou Hengli botulinum toxin" issued by the parties concerned advertised toxic drugs for medical use such as type A botulinum toxin for injection.
The above-mentioned advertising behavior of the parties violated the relevant provisions of the "Advertising Law of the People's Republic of China".
In August 2021, the Taizhou Municipal Market Supervision Administration imposed a fine of 120,000 yuan on the parties in accordance with the law.
10. Chongyang County Maternity and Child Health Hospital in Hubei Province issued a case of illegal medical beauty advertisements.
The client published medical advertisements including "Bi Wuhen 9S+ Stretch Mark Repair Management System", "Special effects for the treatment of post-resurfacing and acquired red blood streaks", "Freezing point painless hair removal, permanent removal of troubles", "360° full effect freckle removal" and other medical advertisements , Respectively marked with "high efficiency, safety, no trace of awakening cell growth gene repair internal tissue cells", "never rebound for life, security, quick results, no damage", "freezing point painless hair removal, permanent removal of troubles, smart, safe, convenient The assertion and guarantee of medical efficacy and safety such as "beautiful, easy and painless, and lasting effect".
The above-mentioned advertising behavior of the parties violated the relevant provisions of the "Advertising Law of the People's Republic of China".
In May 2021, the Market Supervision and Administration Bureau of Chongyang County, Hubei Province imposed a fine of 100,000 yuan on the parties in accordance with the law.
On November 2, 2021, the State Administration for Market Regulation issued the "Guidelines for the Enforcement of Medical Beauty Advertising Enforcement" in the form of 2021 Announcement No. 37.
In the next step, the market supervision department will take the implementation of the "Guidelines for the Enforcement of Medical Aesthetics Advertising" as an opportunity to cooperate with relevant departments to increase the supervision of medical beauty advertisements.
Relevant market entities should take the case as a warning, strengthen the study of advertising laws and regulations and industry standards, enhance the awareness of law-abiding operation, consciously regulate business behavior, and conduct medical beauty advertising activities in good faith in accordance with the law.