Amid growing awareness of environmental issues, McDonald's, a major hamburger chain, has begun trial sales of meat-based alternative meat hamburgers made from plant-derived ingredients without using any meat in the United States.
On the 3rd, McDonald's began trial sales of hamburgers using plant-derived meat substitutes at some stores in California and Texas in the United States.
The meat substitute was collaboratively developed with a California startup that we partnered with in February, and is made from peas, rice, and potatoes.
A 60-year-old man who visited a store in the suburbs of Los Angeles said, "It tasted better than I expected."
McDonald's has developed similar products in some areas such as the Netherlands and Sweden, but this is the first trial sale of hamburgers in the United States.
Meat substitutes are becoming more widespread due to heightened awareness of environmental issues and health consciousness, such as the fact that they emit less greenhouse gases than those that are raised by feeding livestock and eaten as meat. ..
In the United States, the market size is 1.8 billion dollars, Japan, such as Burger King, a major chain, has been incorporating plant-derived meat substitutes into its menu for two years, and a new chain that offers only meat substitute hamburgers has appeared. It is estimated that the yen amount to about 200 billion yen.