(The 4th CIIE) Foreign companies talk about participating experience: CIIE is a veritable platform for launching important innovative products

　　China News Service, Shanghai, November 4 (Gao Zhimiao) The 6-meter-high "Eiffel Tower" model, with the "Oriental Pearl" plastic art bread at the bottom of the tower, walks through the tower into the Shanghai Shikumen Alley, with more than 30 countries on one side The world bread display wall of landmark buildings is in sight...

　　Bogdan, President of Lesaffre Greater China, described the creative scene of Lesaffre's booth at the 4th China International Import Expo. He said, "I hope to show the power of the integration of Chinese and Western food culture."

　　Lesaffre Group is a yeast company from France. 2021 is the 40th year that Lesaffre Group has entered China, and it is also its fourth time to participate in the CIIE.

Why choose CIIE again?

Bogdan said that, unlike many expos that "wait for nothing", the CIIE actively arranges various potential large-scale customers to contact and negotiate with enterprises, and the efficiency is beyond the reach of ordinary expos.

　　Also fond of the CIIE is the "old friend" Danone Group. The Danone Group, which has participated in the 4th CIIE in a row, has built its booth into a "healthy planet" where man and nature live in harmony at this year's CIIE. Nearly 140 advanced scientific research health foods, of which nearly 10 products were officially unveiled for the first time in the world.

　　"The CIIE is an important channel for companies to accurately understand consumer needs and grasp consumption trends. With the help of the CIIE, Danone can bring the latest advanced nutrition exploration and digital health services to Chinese consumers more accurately and quickly. The market insights obtained from the above can also further encourage Danone to continue to increase its layout at the front end of China's industrial chain." said Weibo Xie, member of Danone's global executive committee and president of China and Oceania.

　　Xie Weibo said that the CIIE will be a veritable platform for launching important innovative products for Danone.

With the help of the "China CIIE Effect", Danone has introduced more than 30 new products to the Chinese market, and the exhibits of previous CIIEs have become "hot items" in consumers' shopping carts.

　　Zhang Ying, President of Dassault Systèmes Greater China, also said: “The CIIE reflects China’s determination to further open up and create a better environment for foreign investment. The CIIE expands Dassault Systèmes’ business vision in China. Through the CIIE Yes, Dassault Systèmes has more opportunities to enter the Chinese market, contact more companies, and enable them to understand our products and solutions."

　　Through the CIIE, the company's "circle of friends" is also expanding.

Xie Weibo introduced that Danone has been cooperating with Chongqing Foreign Economic and Trade Group for many years to conduct all-round cooperation in market research, product distribution, etc.; and TÜV Rheinland Group, an international independent third-party testing, inspection and certification agency, initiated the certification of the zero waste landfill management system. .

　　Bogdan introduced that at this year’s CIIE, Lesaffre cooperated with agricultural high-tech companies Zangri Technology and Tibetan barley growers to jointly develop a series of baked products using barley as one of the main raw materials, and successfully cooperated with China Food Retail Shanglai Yifen, Liangpin Store, introduced highland barley bread to the market.

　　The continuously optimized business environment has made foreign companies "overweight" the process of investing in China.

Zhang Ying said that Dassault Systèmes is optimistic about the future development of the Chinese market, and is particularly optimistic about the resilience of China's industrial chain, the potential for consumption growth, and the continued openness.

Dassault Systèmes is willing to deepen cooperation with more Chinese companies to accelerate the digital upgrade of China's economy.

　　Xie Weibo pointed out that China has important strategic significance for Danone's business development.

China is Danone’s second largest market in the world and strives to become Danone’s largest market in the world within five years.

Danone has always been optimistic about the huge potential of the Chinese market.

　　“In the future, Danone will not only take root in China and integrate into the domestic cycle through local procurement, production and sales, but also export China’s latest research findings and market insights to all parts of the world, benefiting consumers around the world, and assisting the external cycle. Push forward." Xie Weibo said.

(over)