Youth Economy Says: Crazy Shoebox
"'Fried Shoebox' is similar to a game of drumming and passing flowers. As long as you are in this game, the drums may fall on you, and you must be prepared to take the risk of losing your money."
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It took only two years to go from crazy shoes to crazy shoe boxes.
With the "fried shoes" wind sweeping, the industry chain of "fried shoes" has become longer and longer, from "fried shoes" to "fried shoe boxes" to all kinds of shoe box labels.
At present, the trend of "fried shoes" has not ceased, and many newcomers are still entering the market.
In the second-hand market, the prices of many sneakers and running shoes are still running at a high level. A reporter from China Youth Daily and China Youth Daily observed that the price of a pair of Nike Air Footscape Woven Chukka reached 59,900 yuan, while the issue price of the shoe was only 1,099 Yuan, an increase of more than 50 times.
At the same time, the price of "shoe boxes" has also risen for a while, and some people even ask for "boxes" at all costs. It is not uncommon for a "box" to be difficult to find.
Behind the "box"
"Look for the original box, pay a lot of money." On October 31, the reporter observed on the e-commerce platform that someone released the purchase information for the original shoe box of the Stussy x Nike joint shoes, with a price of 99,000 yuan.
In response to the sudden spike in the price of some shoe boxes to several hundred or even thousands of yuan, some netizens said, "I couldn't afford shoes before, but I didn't expect that I can't even afford shoe boxes now."
It is understood that the seller’s actual purchase price is several hundred yuan, and the falsely high price is set to increase the exposure rate.
On the second-hand trading platform, there is a lot of information on the sale of this shoe box, ranging from 50 to 960 yuan, and the issue price of the shoe is 1099 yuan. From this level alone, the price of the shoe box is in total The proportion of the price is super high, even more than the shoes themselves.
Up to now, the purchase information has been released on the platform for a period of time, and it has not been removed.
An industry insider explained that the size of the shoe box and the side labels and bottom labels on the shoe box are often in one-to-one correspondence. It is not easy to buy a suitable "shoe box".
The price of the shoe box is closely related to the price of the shoe itself. The price of the shoe is high, and the price of the corresponding shoe box is also high.
Currently, on a second-hand sneaker trading platform, the number of people paying for the above-mentioned Stussy x Nike joint shoes exceeds 14,000. Due to the different price of different shoe sizes, the highest price exceeds 10,100 yuan, and individual shoe sizes are still out of stock.
Of course, there are many shoe lovers behind buying shoe boxes at high prices.
In their view, shoes and shoeboxes are a whole, and it is not acceptable for shoeboxes to be damaged or lost. Some limited-edition shoeboxes are more collectible.
Many people buy shoe boxes at high prices to improve the bargaining power of shoes in the second-hand market.
Nowadays, "fried shoes" has formed a complete chain. The seller sends the shoes to the sneaker trading platform. The platform verifies the authenticity and then puts it on the shelf. The identification of the shoe box is also an important part. If the shoe box is severely damaged or there is no shoe The box may not pass the platform’s identification or the pricing may be lowered.
Industry insider Li Ming said that many people have encountered the situation of returning shoes due to damaged shoe boxes on the platform. Some people's shoes have also been "smashed" in their hands.
At the same time, there are also sellers who cut the price because the shoe box is not perfect, and carry out a spike activity.
Buying shoe boxes on the platform is also risky, and you may buy fakes.
Zhou Meng, who has a shoe box source, happens to have a shoe box from Stussy x Nike, which is priced at 300 yuan each.
She said that the shoe box may not pass the verification of the platform. “Selling boxes is also based on the probability. There is no guarantee that every shoe box is the original factory.”
It is worth noting that with the rise of domestic products, many "shoebox speculators" have also reached out to domestic products.
For example, on the platform, an ordinary Li-Ning shoe box is priced at 18-40 yuan.
At the same time, a number of local shoebox brands are gradually emerging.
In recent years, brands such as GOTO and SupBro that sell original shoe boxes have continued to develop. Many sneaker enthusiasts use these storage boxes to organize their sneakers into a "wall", and at the same time, they can protect shoes from moisture and oxidation.
Some people also "fired" these shoe boxes.
For example, GOTO and Dunhuang Museum jointly issued a limited edition of 300 shoe boxes. At that time, more than 15,000 people participated in the lottery.
At present, the price of the shoe box in the second-hand market is 228-999 yuan.
Shoebox identification, repair and other peripherals have also been "fired"
In fact, the fried "shoe box" is more than just a box.
Following the hot "fry" of shoe boxes, shoe box identification, shoe box repair, and shoe box side label and bottom label custom services have also become popular.
Shoebox repair is to restore the broken, damp and moldy shoebox through the repair process.
On e-commerce platforms, the repair price of a shoe box ranges from 9.9 yuan to 50 yuan.
Some businesses even charge according to the amount of damage to a shoe box, 25 yuan per damage.
Some shoe box repairers promised that the repaired shoe box can pass the inspection of the trading platform.
According to media reports, shoe box repairer Jiang Tangzhu has repaired more than 4,000 shoe boxes in more than three years. The price of shoes corresponding to these shoe boxes ranges from a few hundred yuan to tens of thousands of yuan.
As a sideline, this also brought him nearly 100,000 yuan in income.
According to Zhang Chun, a shoe box repairer, the income from shoe repair is even more substantial, and shoe box repair is only a sideline business.
He usually charges based on the degree of damage to the shoe box. A box is about 20 yuan, and about 20 can be repaired a day.
After the shoe box is successfully repaired, the transaction price of the shoes can be significantly increased.
It is understood that some sneaker enthusiasts once won a pair of Nike shoes with an issue price of 969 yuan through a lottery. Because the limited shoe box equipped with the shoes was slightly broken, they sold the shoes for 1,800 yuan.
After the buyer repaired the shoe box, the price increased by 200 yuan.
However, not all shoeboxes can pass the platform's appraisal after repair.
Someone once sent a shoe box to a shoe box repairer who claimed to have packaged it for inspection. The shipping cost hundreds of dollars back and forth. In the end, it failed the inspection, and the money was squandered.
In addition, the side label and bottom label of the shoe box were caught on fire by the "fried shoe box". A label is priced at 10-45 yuan, but it is not completely guaranteed to pass the inspection of the platform.
Participants are likely to be cut "leeks"
Whether it is "fried shoe boxes" or the customization of various shoe labels, most of them are derivatives of "fried shoes".
"Shoes trading is exactly the same as stocks trading." Xu Kai, a post-90s boy with many years of experience in shoe trading, once told reporters that the sale of a pair of new shoes is like setting up a new stock.
Retail investors make the difference by buying low and selling high, while the dealer buys a large number of limited shoes and then buys and sells them on their own. Manipulating shoe prices is like "controlling" the market maker in the stock market.
When the price of a pair of shoes was fired up to tens of thousands of yuan, there were still buyers.
Xu Kai said that this is because some retail investors feel that the price of shoes will still rise, and there will be another person who will take over.
Some consumers buy shoes based on the principle of "expensive is good".
Economist Song Qinghui said that in essence, there is no essential difference between "fried shoe boxes" and "fried shoes". They are both for the purpose of speculation in order to obtain huge profits.
In Song Qinghui's view, shoe boxes are used to hold shoes, otherwise it is a pile of paper or plastic products, and the value of shoe boxes now far exceeds the value of shoes, which obviously violates the laws of the market.
The risks contained in this wave of "fried shoe boxes" have now emerged. Once the story about the shoe box can't go on, the bubble will burst sharply, and the risk of "fried shoe boxes" is undoubtedly high.
Financial commentator Wang Chikun also said that the shoe box is a non-technical threshold supply. If there is market demand, capital will flood in. With the continued investment and blessing of capital from all parties, the market supply will continue to increase, and the "shoe box" has no real value support. , There are multiple risks related to speculative trading activities.
At the same time, shoe speculators formulate and master the trading rules of the "shoe box", and the dealer easily controls these "shoe box" transactions. Whether it is "multiple orders exploding" or "empty orders exploding", it is all under the control of the dealer. A method of trading and harvesting ordinary people, through a lot of trading and speculation, caused the price of "shoebox" to soar and plummet.
Wang Chikun also reminded that frying shoes, coins, and shoe boxes are similar. Essentially, they are harvesting speculators. If they participate, they are likely to become "leeks."
"'Fried shoe box' is similar to a game of drumming and passing flowers. As long as you are in this game, the drums may fall on you, and you must be prepared to take the risk of losing your money." Song Qinghui said.
(At the request of interviewees, Li Ming, Zhou Meng, Zhang Chun, and Xu Kai are aliases in the text)
China Youth Daily·China Youth Daily reporter Zhao Limei Source: China Youth Daily