China News Service, Beijing, October 29 (Reporter Pan Xulin) The 2021 10th International Conference on Branded Agriculture Development will be held online on the 29th.
The theme of this seminar is "Agricultural International Trade and Cooperation under the New Development Pattern".
Participants and experts exchanged views on topics such as promoting the high-quality development of brand agriculture, enhancing international influence, and strengthening agricultural international trade and cooperation.
Zhang Tianzuo, Chief Livestock Pastor of the Ministry of Agriculture and Rural Affairs, said in his speech that the world is undergoing major changes unseen in a century, bringing more risks and challenges to international agricultural trade. In particular, the global epidemic has intensified the competition for agricultural resources.
Therefore, China must make overall plans, highlight key points, give equal attention to promotion, optimize layout, innovate and improve agricultural exchanges, trade and investment, etc., to achieve a larger, broader, and deeper agricultural opening up.
Sui Pengfei, director of the International Cooperation Department of the Ministry of Agriculture and Rural Affairs, said in his speech that the new development stage, new development concept, and new development pattern place higher demands on China's agricultural trade.
To this end, it is necessary to strengthen the understanding of the new rules and trends of international trade; to strengthen the forward-looking reserve of trade policies, and to form a toolbox for different trading partners, trade situations and trading entities.
At the same time, make great efforts to cultivate an agricultural trade talent team who understands agriculture, understands rules, understands language, and can fight.
Huang Jingyi, president of China Quality Agricultural Products Development Service Association, gave a keynote speech.
Photo by Li Fan
Xiao Fang, Director of the Department of Agricultural Product Quality and Safety Supervision of the Ministry of Agriculture and Rural Affairs, said in his speech that at present, the national and agricultural conditions of China’s “big country and small farmers” have not fundamentally changed. High, there are shortcomings in independent varieties and core technologies, hidden dangers in the quality and safety of some products in individual regions, and there are still few influential well-known brands.
To promote the high-quality development of brand agriculture, efforts should be made from the following three aspects: First, strictly implement quality and safety standards, and keep firmly the "lifeline" of brand agriculture.
The second is to promote the standardization of the entire industry chain and enhance the "product line" of brand agriculture.
The third is to promote mutual recognition of domestic and foreign standards and unblock the "trade line" of brand agriculture.
Huang Jingyi, representative of the organizer of this seminar and president of the China Quality Agricultural Products Development Service Association, said in a keynote speech that strengthening the docking of information platforms with foreign agricultural institutions will facilitate the development of agricultural exchanges and mutual assistance, promote the development of cross-border e-commerce of agricultural products, and continue to improve The value and influence of Chinese brand agricultural products in international trade.
Liu Xuguang, deputy mayor of Chengdu Municipal People’s Government, introduced in his speech that in recent years, Chengdu has made full use of its own agricultural resource advantages, internally strong quality, and external plastic brands, and strives to build a "city-level public brand + county-level regional brand + enterprise independent brand". The brand system has cultivated a public brand of agricultural products with "Tianfuyuan" as the core, allowing "Tianfuliang" and "Chengdu flavor" to enter thousands of households, effectively enhancing the awareness, reputation and core competitiveness of Chengdu agricultural brands.
Li Xuan, a senior policy officer of the UN Food and Agriculture Organization’s Socio-Economic Development and Policy Support Group, mentioned in his speech that specialty agricultural products can ensure food security and nutrition, support farmers’ livelihoods and economic growth, and protect the environment and biodiversity by amplifying positive impacts. , Reduce the negative impact and widely promote the comprehensive overview of agricultural products to promote green development.
FAO very much recognizes the role of brands in promoting specialty agricultural products, and brands are particularly important for marketing and market opportunities.
Liu Pingping, chairman of the Advisory Group of the International Organization for Standardization (ISO) Brand Evaluation Technical Committee, chairman of the China Brand Building Promotion Association, and former director of the National Standards Committee, said that the world has entered the era of brand economy.
China has cultivated a large number of regional public brands of high-quality agricultural products, such as Wuchang rice, Pujiang kiwifruit, Gannan navel orange, Pixian Douban, Kweichow Moutai, etc., through the implementation of a brand-strengthening strategy, and has signed a mutual recognition agreement for geographical indication products with Europe.
It is reported that since 2012, with the support and guidance of the relevant departments and bureaus of the Ministry of Agriculture and Rural Affairs, the "International Seminar on Branded Agriculture Development" has been held for 10 consecutive sessions, which has contributed to the promotion of international cooperation in the fields of agricultural industry policy, technology, and trade. Exchange and play an active role in enhancing the competitiveness and influence of Chinese brand agricultural products in international agricultural trade.
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