On October 28, the launching ceremony of Guo Degang's endorsement of Shuanghui Cooked Food and New Chinese National Tide Feast was held in Beijing.

Witnessed by representatives of consumers, sellers, media, investors and other sectors, Zhou Xiao, vice president of Shuanghui Development, announced the renewal of Guo Degang as the spokesperson of Shuanghui cooked food products. The two sides will continue to cooperate and jointly open a new Chinese national-style gourmet feast for Shuanghui cooked food. .

Photo courtesy of Shuanghui

Comedy + delicious drama debut

　　The press conference continued the national trend of Shuanghui's cooked food, and incorporated the product display into social creativity that young people like to see, such as "no meat and no joy", "super material", "social fear", and "early adopters", and output the brand connotation in a way that generation Z loves. .

The opening performance counterpoint "Hi!

"Old Acquaintance" and the sitcom "Guo Degang for All" quickly drove the scene into a state of activity. The appearance and wonderful performance of the Deyun class host Guo Degang pushed the atmosphere of the conference to a climax.

　　Subsequently, Zhou Xiao, vice president of Shuanghui Development, gave Guo Degang a brand endorsement award, officially announced that Shuanghui Cooked Food renewed Guo Degang as the spokesperson, and announced that Guo Degang's endorsement of Shuanghui Cooked Food advertising film will be launched nationwide.

Zhou Xiao and Guo Degang not only had fun interactions with the audience, thank you for the lucky draw, and took photos for souvenirs, they also had online interactions and lucky draws with fans of Shuanghui in the live broadcast of Douyin and Taobao, and jointly conveyed Shuanghui "I want to be familiar with you." The beautiful vision of "one point".

"Old acquaintances" once again cooperate with the national tide food revival of great significance

　　Last year's Qixi Festival, Shuanghui Cooked Food signed a contract with Guo Degang for the first time, and simultaneously joined hands with platforms such as Tmall Gourmet, Tencent, and Giant Engine, and launched a series of marketing activities, allowing traditional delicacies to travel through millennia and become the protagonists on the table for more people.

In the one-year cooperation with national cross talk master Guo Degang, the influence of Shuanghui Cooked Food as a Chinese-style sauce master has been brought into full play, and its label representing new Chinese national-style cuisine is also familiar to the public.

　　Zhou Xiao, vice president of Shuanghui Development, said in his speech that this time, with Guo Degang, the national cross talk master, through brand and marketing innovation and upgrading, linkage empowerment, in-depth exploration of the "national tide" connotation behind Chinese traditional cooked food, is Shuanghui's response to Chinese people's pursuit of traditional cuisine The actual demand of Shuanghui is also the mission of Shuanghui, as a national meat brand, to promote Chinese food culture and show the confidence of the national culture, which is of great practical significance and development prospects.

Tap the potential of traditional cuisine to redefine the "new Chinese style"

　　Traditional Chinese cooked food has a long history of consumption in China. It is deeply loved by the Chinese people because of its fragrance, deliciousness and rich taste.

"New Chinese Style" is the epitome of the systematic integration and systematic development of Shuanghui's focus on fresh products, condiments, meat products, food and beverage products, "three products and one material".

Shuanghui Cooked Food is the representative of the development of "new Chinese" products, and is the strategic implementation of the company's Chinese product industrialization. Through the various displays at this conference, Shuanghui's determination and confidence in the development of "new Chinese" industry can be seen.

　　Shuanghui has a rich variety of cooked foods, covering pig by-products, beef, chicken products, etc. It adopts automatic cycle steaming and automatic temperature control at 16 key points. "Tasty" triple halogen technology, the perfect fusion of halogen aroma and meaty aroma.

During the 14th Five-Year Plan period, Shuanghui’s “New Chinese” products will continue to implement the Group’s development strategy of “Industry + Technology”. On the basis of intensive product development and in-depth exploration of the potential of traditional cuisine, Shuanghui’s cooked food 2.0 stores will be fully upgraded and renewed for consumption. They bring a higher-quality national-style gourmet experience, redefine the "new Chinese" industrial model, and lead the high-quality development of the industry.

　　As a national brand that has been leading the industry for many years, in the future, Shuanghui will continue to focus on the Chinese meat industry, concentrate on researching new technologies, new processes, and new materials, and continuously promote product upgrades, brand upgrades and industrial upgrades to provide consumers with more quality , Healthy, delicious and convenient food, moving forward towards the brand vision of China's largest and world-leading meat service provider.