Ten days later, it is the long-awaited "Double Eleven" consumer carnival day that netizens have been waiting for.

In order to attract consumers, major platforms have come with countless products, unclear preferential rules, and calculation of brain-burning discounts. Consumers are deeply trapped by their innovative marketing routines.

In this regard, the Shenyang Evening News reminded consumers that "Double Eleven" online shopping beware of all kinds of traps and avoid being trapped.

　　Do not be impulsive in live broadcasting and "seckill"

　　Nowadays, live streaming has become the hottest online sales channel, and "Double Eleven" is the main battlefield for live streaming.

According to the Taobao anchor sales list, on October 20, the double eleven pre-sales day, Li Jiaqi’s sales reached 10.653 billion yuan, and Wei Ya’s live broadcast sales were 8.252 billion yuan, and nearly 500 million people entered these two super anchors. Live room.

　　The advantage of live streaming is that there are detailed explanations of products on site by the anchor, which can stimulate consumers' desire to shop.

However, with the frequent occurrence of live shopping cart rollovers, product quality is difficult to guarantee, product performance is excessively exaggerated, and goods are not matched, which have become the most complaints from consumers for rights protection.

Therefore, consumers should stay awake when shopping in the live broadcast room, and don’t be swayed by the anchor’s "exaggerated words" and "timed spike", especially the "timed spike" is a short-term low price, so that consumers have no room to think and cause impulse. one.

　　In addition, live shopping also involves difficult returns and untimely after-sales.

Consumers must keep the live products, chat records, screenshots of shopping pages, and seller after-sales service and other information, and they can use them to defend their rights in the event of consumer disputes. If they can’t negotiate with the seller to resolve them, they can call the 12315 hotline or log in to the “National 12315 platform” "Make a complaint.

　　Pre-sale rules must be understood thoroughly

　　Tmall launched the first pre-sale on October 20, and JD.com, Pinduoduo, Douyin and others have also followed up.

Consumers should understand clearly this year’s "Double Eleven" pre-sale rules, the scope of application of red envelope coupons, and deposit refund regulations in advance.

　　All media reporters from Shenyang Evening News and Shenbao saw on Tmall that many brand stores have opened "Double Eleven" prepaid order channels.

Many merchants indicate that if the balance is not paid, the deposit will not be refunded.

It is understood that the Tmall deposit refund rule is that the merchant will not refund the deposit when the consumer voluntarily abandons the purchase.

But if you don’t want to buy it after paying the deposit, you can choose a full refund after paying the balance.

In this regard, some experts on the Internet suggest that it is necessary to understand the new changes in the pre-sale rules and time nodes of this year's "Double Eleven" in advance, so as not to miss the time to pay the deposit and pay the balance.

At the same time, you should also understand the pre-sale rules set by the merchant, the scope of full reduction, the scope of application of red envelope coupons, and relevant regulations on the refund of deposits, etc., to avoid losses due to misunderstandings.

In short, the pre-sale rules must be thoroughly understood before placing an order.

　　Be a smart consumer

　　I believe that most consumers will be interested in "Double Eleven". They can be tempted, but they must be smart consumers.

　　First, keep your eyes open before shopping online.

Check store ratings and product reviews in advance, and choose a shopping platform with complete operating qualifications and high credibility.

Secondly, judge the trap of rising and falling.

Consumers want to shop around, compare prices of the same product in different periods, avoid the trap of low prices, and beware of sellers "declining brightly and darkly."

If the seller's behavior constitutes fraud, consumers can keep the consumption vouchers and communication records, and report and make claims to the e-commerce platform or consumer associations.

In addition, it is necessary to clarify the preferential rules.

Regarding the rules of use, scope of application, and validity period for promotion activities launched by major platforms, we must read them carefully to find the most suitable plan.

Some merchants’ "Double Eleven" events are carried out in stages, and the pre-sale time, participating brands, and preferential models of each wave of events may be different.

Consumers have to know it well.

　　Finally, pay attention to the time limit for returns and exchanges. During the "Double Eleven" period, consumers should carefully understand the rules for return and exchange of goods before placing orders, place orders carefully, and purchase on demand.

Shenyang Evening News, Shenyang News Reporter Wang Li