China News Service, October 27, according to the website of the Ministry of Industry and Information Technology, with the "Double Eleven" promotion approaching, the Information and Communications Administration of the Ministry of Industry and Information Technology held an administrative guidance meeting on October 25 to regulate the SMS marketing behavior of e-commerce platforms.

The meeting required that e-commerce platforms should immediately conduct self-inspection and self-correction of SMS marketing behaviors related to retail, finance, and other related products, and must not send marketing SMS without the consent or request of consumers.

  Representatives of major e-commerce platform companies such as Alibaba, JD.com, Pinduoduo and Meituan, as well as related basic telecommunications companies and short message service companies attended the meeting.

  The meeting pointed out that in recent years, marketing spam complaints during the "Double Eleven" promotion period have shown a concentrated outbreak. E-commerce platform related complaints accounted for as much as 90%, and a large number of consumer financial spam complaints have been derived.

In particular, the platform "default" registered users agree to send promotional information directly, and platform merchants use platform rules loopholes to send marketing SMS and other issues are more prominent, which obviously infringes consumer rights and interests.

  The meeting emphasized that curbing spam to disturb the people and creating a clear communication environment is the specific practice of the Ministry of Industry and Information Technology to continue to promote "I do practical things for the people".

All major e-commerce platforms must face up to existing problems, assume the main responsibility of platform ecological governance, strictly abide by the "E-commerce Law", "Civil Code", "Communication Short Message Service Management Regulations" and other relevant regulations, and earnestly fulfill their commitments to operate telecommunications business in accordance with the law , Strengthen self-discipline and self-management, and effectively protect consumers' right to peace.

  The meeting requested that, first, the e-commerce platform should immediately check and correct the SMS marketing behaviors of retail, financial and other related products, and must not send marketing SMS without the consent or request of consumers, improve the existing SMS marketing plan, and promptly report to industry leaders Work progress in the department reporting stage.

  Second, relevant basic telecommunications companies and short message service companies should immediately improve management systems and technical means, strengthen short message port access management, regulate the use of short message signatures, and must not access illegal sublease resources, and must not expand the scope of signature use. "Promote normalized governance.

  The third is that the 12321 Network Badge and Spam Report Acceptance Center should strengthen the acceptance of spam complaints, clue transfer, monitoring and analysis, and play its role as a "weather vane" to report promptly when it finds signs of problems.

  At the meeting, relevant companies solemnly promised to strictly implement the relevant requirements of spam control, comprehensively self-examine and rectify, adhere to the operation of laws and regulations, optimize user services, summarize and report in a timely manner, and ensure effective results in the control of marketing spam messages.

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