Emirates Airlines receives the Excellence in Digital Customer Experience Award

Received marketing team ,

"Emirates Airline" honored digital platform experience the

world 's

leading (Saatkor "Sitecore, for the

category of

" best use platform for

customers "CDP" data and excellence in providing digital customers "CX" CX experience using the

platform "Boksvr" Boxever.

And received "Emirates Airlines" won the award during the "GITEX Global 2021" exhibition that was held recently in Dubai,

and "Emirates Airlines" stated in a statement that it was selected from among 110 major service institutions, based on its digital capabilities and best-in-class customer experience, where the airline invested, Over the past four years, it has been in customer data platform solutions, such as Boxiver, which was acquired by Sitecore in March 2021, and has used it along with its marketing data platform to meet the various needs of customers.

The joint capabilities reflect the close collaboration between the Emirates marketing team and Boxifer, focusing on meeting customer requirements.

“(Emirates Airlines) demonstrates how the Middle East region is driving digital innovation and converting site visits into engaged customers to facilitate their travel planning, and we are pleased to honor the marketing team at (Emirates Airlines). who drove digital customer experiences using the Sitecore CDP solution to meet the multiple and complex needs of their customers.”

For his part, Senior Vice President of Joint Communications, Marketing and Branding Department at the Emirates Group, Boutros Boutros, expressed his happiness to receive an award in digital customer experience from Sitecore, a widely known company in the field of digital marketing.

He said, "The world of service marketing has witnessed rapid developments over the past few years, and our ambition at (Emirates Airlines) and our broader group of brands is to provide the best customer experience in the travel industry," adding: "We look forward to continuing to develop our capabilities to meet the needs, requirements and preferences of our customers on optimally, both on the ground and in the air.

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