On October 24, ByteDance's "Shanhuo Toutiao" public welfare project entered Yanbian Prefecture, Jilin Province. Douyin e-commerce set up a special "Flavour Yanbian" online area to help local people with more than 100 funds through special live broadcasts and product subsidies. Special agricultural products are on the rise, helping rural development.

  It is understood that the online zone will last for 11 days.

Under the guidance of the Yanbian government of Jilin Province, Douyin e-commerce will invest millions of yuan in goods subsidies and targeted traffic support, excavate local specialty mountain products, and use platform short videos and live broadcast high-quality content to allow more Yanbian agricultural specialty products to be seen, and then To develop the national consumer market for it.

In the future, "Shanhuo hits the headlines" will continue to pay attention to local rural development and help local e-commerce talent training.

  Yanbian Prefecture is located in the eastern part of Jilin Province. The Changbai Mountains run through the prefecture. The landform of "eight mountains, one water, half grass and half fields" has abundant agricultural resources.

Yanbian spicy cabbage, apple pear, Changbai mountain ginseng, spicy mixed dried radish, rice intestines, rice cake strips, black glutinous corn, Yanji cold noodles, etc. will be launched on the "Shanhuo Shang Toutiao • Flavor Yanbian" area for consumers Who chooses.

  "Shanhuo Shang Toutiao" has gone to Yanbian for many surveys. After understanding the actual situation of local product characteristics, e-commerce foundation, and operating capabilities, it carried out targeted training on bringing goods to local new farmers and merchants to help them better Master content creation and e-commerce skills to promote the docking of agricultural production and sales from the source.

  During the event, the platform has been launched on topics such as #山货上头条, # flavor Yanbian, calling on more new farmers and fresh food e-commerce talents to create short videos with characteristics of Northeast and Yanbian villages to show local folk customs.

Local talents and businesses will continue to live broadcast to the public in the online special zone to promote the authentic good things in their hometowns.

  Prior to this, ByteDance has launched a number of agricultural assistance activities in Jilin Province.

During the 2020 epidemic, through the "County Chief Comes Live", the Douyin Live Studio will introduce local delicacies such as Yanbian cold noodles, bibimbap sauce, and Jingangshan spicy cabbage.

This year’s Spring Festival, #家乡年味 has 22.1 million views on Jilin Douyin topics, driving the sales of millions of yuan of local agricultural products.

At the beginning of October, Wei Wenwen, president of Douyin E-commerce, introduced at the first China New E-commerce Conference that since 2021, the number of businesses in Jilin Province on the platform has multiplied, and now it has exceeded 50,000.

Through short videos and live broadcasts, nearly 10,000 Jilin e-commerce experts sold local agricultural products to the whole country.

  It is reported that "shanhuo on the headlines" is one of the key projects of the Bytedance Village Project. It is jointly supported by Bytedance Charity and Douyin e-commerce. It aims to give full play to the platform content and technical advantages and focus on rural "people", "goods" and "fields". "To create a brand of characteristic agricultural products, to help the development of local special agricultural industries, to drive more farmers to increase their incomes, and to boost rural economic development.