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Nowadays, young people are very interested in an activity called plogging, which picks up trash while walking. As it is a good intention to protect both health and the environment, marketing using it is also emerging one after another.
Reporter Jeon Yeon-nam.
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Carrying garbage bags and tongs, people walk along the river promenade.
When you see trash everywhere, stop and pick up right away.
This is the so-called 'Plogging', which involves walking, running and picking up trash.
Plogging is a new word that combines the Swedish word for 'pick up' and the English word 'jogging', and refers to environmental protection activities.
[Jang Hyung-seok / Seoul Gwanak-gu: not nowhere where to go when the corona is severe to go out than you think could be a good thing, walking is also the garbage (Year to Start) in the sense that you can good things picked up -
garbage Corona 19 The background of the plogging trend is that voices worrying about the environment have grown louder as emissions increase.
Even once outdoors, it is recognized as a concept consumption to do meaningful work, so interest is high among the MZ generation.
On one SNS, there are about 60,000 blogging related posts.
The retail industry is jumping into blogging marketing targeting them.
We provide blogging supplies, pet blogging campaigns with pets, or even engage in blogging activities directly with consumers.
[Heo Seung-eun / Green Alliance activist: I am concerned that (Plogging) is being used as a marketing tool like a fad.
It is necessary to find the role of the enterprise in the production and distribution stage.
(Instead of blogging marketing) Tobacco companies create a system to collect butts, which they see as a role that companies can play.]
A one-time event that jumps on the trend instead of promoting the good intentions of saving both health and the environment
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A more practical plan is needed to prevent this from happening.
(Video editing: Kim Jun-hee, VJ: Jung Min-goo, screen source: Ministry of Environment YouTube)