The success of the first sweepstakes campaign conducted on the "Dubai Draws" platform

The Commercial Control and Consumer Protection Sector of the Dubai Economy announced the success of the first sweepstakes campaign on the "Dubai Draws" platform, which is innovative and integrated in managing promotional draws and "scratch and win" campaigns in Dubai, which was launched during the second quarter of this year.

 This came in the wake of the success of the electronic link between the platform and idealz, where the procedures for drawing and announcing the winners were carried out.

The "Dubai Draws" platform provides all the tools, features and features that ensure the management and implementation of campaigns electronically without the need to print paper coupons, as this comes in line with the directions of the Dubai government for smart transformation, and as part of the implementation of the Dubai strategy for paperless transactions, and in application of precautionary measures to limit the spread of the virus. Corona".

The "Dubai Draws" was designed and developed, so that the option of electronic linking is provided to merchants, commercial groups, banks, banks and other companies that have their own electronic systems. The raffle aims to increase consumers’ confidence in raffles and promotional campaigns in the Emirate of Dubai, in addition to an integrated automation of the steps for executing raffles and “scan and win” campaigns without the need for a Dubai Economy inspector to visit the company’s headquarters or raffle site.

The Executive Director of the Commercial Control and Consumer Protection Sector in the Dubai Economy, Mohammed Ali Rashid Lootah, said, "The (Dubai Draws) platform is a transparent and convenient window through which Dubai Economy seeks to meet the needs of merchants and facilitate the consumers' journey."

He added, "The raffles and promotions are an integral part of the shopping journey in Dubai, and conducting them online enhances the unique customer experience that we strive to provide."

It is noteworthy that consumers can use the website (https://dubairaffles.dubaided.gov.ae) or the smart application (Dubai Raffles) to view all the promotional draws that have been entered, the number of “coupons” and chances to win, and to announce the “coupons”. The winner and prizes, the mechanism for receiving prizes and other details that guarantee the consumer his rights.


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