A few days ago, "Chen Xiangyuan Runs Poetry and Wine Years"-Shuijingfang Cup•City Tennis Tournament (2021) finals and poetry and wine cultural activities were held in Chengdu.
Shuijingfang cleverly blends poetry culture, liquor culture and tennis culture together-on the court, tennis enthusiasts meet friends with the ball; under the court, they express their love with poems and wine.
Shuijingfang deeply reached the target consumer groups through a series of combination punches, making the high-end connotation of the "Chen Xiang Furun" brand deeply rooted in the hearts of the people.
Create a tennis tournament with profound cultural heritage
As the first batch of companies in the domestic liquor industry that have become associated with tennis, Shuijingfang’s relationship with tennis has exceeded 14 years in Shuijingfang’s 20-year history of growth.
This year, the Shuijingfang brand renewed its relationship with tennis after a lapse of 7 years.
On October 4th, as the champions of the five groups each returned to their respective owners, the Shuijingfang Cup City Tennis Tournament (2021) was successfully closed at the Sichuan Chuantou International Tennis Center.
During the National Day holiday, more than 130 tennis enthusiasts from 10 cities across the country gathered in Chengdu and spent a special holiday that met friends, wine and poems.
(Photo courtesy of Shuijingfang)
Different from other amateur tennis tournaments, in addition to the passion on the court, the Shuijingfang Cup City Tennis Tournament is also a cultural feast.
On the court, tennis enthusiasts meet friends with the ball; under the court, they communicate with poems and wine.
Poetry culture, liquor culture and tennis culture have a wonderful fusion reaction here.
In the poetry and wine cultural activities after the finals, more than 100 works such as calligraphy and poems from tennis enthusiasts are integrated into the ideals and beliefs of tennis struggle and enterprising, expressing the court friendship and life insights that are worthy of collection, let you participate The guests and contestants of the event felt the radiance of different cultures.
Many high-end liquor consumers are pursuing a positive and meaningful life, a life that can give back to the society, and they all have deep feelings for Chinese culture. The Shuijingfang Cup with the vision of shaping "the most culturally heritage tennis tournament" is for them. Body build.
Zhu Zhenhao, Vice Chairman and Chief Executive Officer of Sichuan Shuijingfang Co., Ltd., said that the Shuijingfang Cup, which integrates poetry, tennis, and wine culture, uses the new collection of "Chen Xiangrun" as the medium and poetry as a guide to provide you with the opportunity to meet friends from all walks of life. A platform to experience the charm of poetry culture and wine culture in tennis matches, and promote a positive life, an aesthetic life, and a life worthy of collection.
"The mission of Shuijingfang is to make wine with aesthetics and inherit Chinese aesthetic culture." Zhu Zhenhao shared that Shuijingfang will continue to promote tennis and poetry culture, vigorously promote the aesthetics of poetry and wine culture, and support the creation of more contemporary poets.
It is reported that Shuijingfang and Chengdu International Poetry Week have reached a three-year strategic cooperation to promote poetry and wine culture and aesthetics as a "representative enterprise of traditional Chinese liquor culture", and to better promote Chinese aesthetics and culture.
High-end brand marketing strategy reaches the target group in depth
Shuijingfang is a high-end Chinese liquor, and tennis is a noble and elegant sport, both of which originated in the 13th century and have a profound history and culture.
Talking about the connection between Shuijingfang and tennis, Zhu Zhenhao explained the "match made in heaven" between the two with "Chen Xiang Yuanrun".
(Photo courtesy of Shuijingfang)
Zhu Zhenhao said that as the key word of Shuijingfang's new collection of products, "Chen Xiangyuanrun" represents not only the quality of wine made by 135 craftsmanship, but also a new interpretation of quality and connotation.
When this interpretation is deeply integrated with tennis, it promotes a high degree of harmony and resonance between Shuijingfang and tennis and tennis enthusiasts.
From the strategic cooperation with the Shanghai Rolex Masters to the Shuijingfang Cup City Tournament, Shuijingfang has continued its "double arrows" in both professional and public directions.
Tennis not only fits the brand style of Shuijingfang, but from the perspective of consumer cultivation, the audience of tennis is the target consumer group that Shuijingfang needs in-depth communication. The two are highly overlapped.
The industry analysts believe that the combination of Shuijingfang and tennis plays the role of integrating resources, integrating advantages, and connecting interested groups. It also provides a strong empowerment for dealers to carry out circle marketing, and concentrates resources to form in-depth communication with target groups. , Effectively promoted the market to complete the recognition and recognition of the new collection of Shuijingfang more quickly, tap a larger market increment, and promote "Chen Xiangyuanrun" to reach the target group in depth.
It is understood that with the competition as the media, Shuijingfang and the Shenzhen Tennis Club reached a cooperation agreement, and will continue to break through the tennis circle.
In the future, in the face of various target consumers, including the tennis crowd, Shuijingfang will also carry out more targeted activities such as tasting sessions, back-to-factory tours and various regional consumer cultivation activities, so that consumers can better understand the new collection. And the brand spirit of Shuijingfang, which echoes the pursuit of the realm of life in the target circle.