China News Service, Nanjing, October 17 (Reporter Li Peishan) On October 16, during the 2021 11th China Jiangsu International Catering Expo, the 5th China The Catering Association Supply Chain Brand Summit and Buyers Conference Ningxia Quality China Tour "Ninghao Jiangsu" theme promotion conference was held simultaneously. More than 60 agricultural enterprises from 5 cities and 6 counties (districts) in Ningxia introduced high-quality agricultural products with local characteristics. Let local consumers know the good things from Ningxia.

  Nourished by the Yellow River, Ningxia enjoys good water, soil, light and heat conditions, rich biological resources and a clean agricultural environment. It is known as "Stopping Jiangnan". It is an important commodity grain production base and a golden milk source base in China. The "Hometown of Wolfberry", "Hometown of Sheep", "Hometown of Licorice" and "Hometown of Potatoes" have been successfully approved to build a national pilot zone for agricultural green development and a comprehensive pilot zone for the open development of the national grape and wine industry.

At present, Ningxia has created 7 advantageous areas for agricultural products with Chinese characteristics, 283 certified green foods, cultivated 13 regional public brands, created 2 national agricultural geographical indication demonstration models, registered 60 geographical indication agricultural products, and "Zhongning Chinese wolfberry". "Helan Mountain Mountain Wine" and "Ningxia Rice" are included in the Sino-European Geographical Indication Mutual Guarantee List.

The quality, efficiency and competitiveness of Ningxia's agricultural specialty industries have continued to improve, and more Ningxia's characteristic and high-quality agricultural products will go to the whole country and abroad.

The "Hometown Flavor of Ningxia" Special Agricultural Products (Nanjing) Exhibition Hall attracts citizens to visit.

Photo by Li Peishan

  During the expo, the Ningxia Agriculture and Rural Affairs Department set up a "Taste of Ningxia" Special Agricultural Products Exhibition Hall (Nanjing) at the Nanjing International Exhibition Center, including Yanchitan mutton, Zhongning wolfberry, wine from the eastern foot of Helan Mountain, Liupanshan beef, Ningxia milk, etc. More than 200 kinds of agricultural specialty products were displayed on the spot for exhibition and sales, so that local people could get a closer look at Ningxia's specialty products.

At the same time, relying on Nanjing's advantages as a comprehensive transportation hub in the country, more "Ning", "original", and "time-honored" agricultural specialty products will be distributed to the residents' tables in the Yangtze River Delta and the eastern coastal areas.

  "This mutton can't taste the mutton, the soup is refreshing and delicious." Ma Shiyong, the chef of Nanjing Xiaoqinhuai restaurant chain, walked around the exhibition with a "task". As soon as he entered the door, he was attracted by the exhibition area in Ningxia. "I came to think about it. Looking for a lamb suitable for cooking in our restaurant, the Yanchitan lamb we just tasted has become an alternative. I used to know only the wolfberry of Ningxia. Today I came to see a variety of Ningxia specialties such as wine and daylily. It can be described as a feast for the eyes and big Feast your mouth'."

Consumers learned about Ningxia wolfberry on site.

Photo by Li Peishan

  At the exhibition site, a "Yan Yu Xixia" Ningxia special theme restaurant exhibition area that has been opened in Nanjing for more than three years also attracted many consumers.

According to the person in charge Xu Jun, the Ningxia specialty restaurant has two stores in Nanjing. In order to ensure the freshness and original flavor of the ingredients, all ingredients are shipped by air from Ningxia every day.

"There are many northwest restaurants in Nanjing. We are the first Ningxia cuisine-themed restaurant. The purpose is to let the citizens of Nanjing and the Ningxia people living in Nanjing have a bite of authentic Ningxia cuisine. At present, Ningxia wine has also become the signature of the store. Wine." Xu Jun said.

  At the same time, a reporter from Chinanews.com learned that Nanjing has built a 1,400-square-meter Ningxia famous and special product exhibition center, which focuses on displaying more than 30 kinds of Ningxia specialty products such as Tan sheep, wine, and wolfberry. It has been in operation since May. It has become the largest exhibition hall of Ningxia characteristic agricultural products in the Yangtze River Delta.

"Consumers in the Yangtze River Delta region have a high degree of recognition of Ningxia products, but they know less about the varieties. We want to use this event to establish contacts with more local companies in Ningxia, so that more Ningxia agricultural specialty products can be introduced to consumers. The dining table.” (Nanjing) said Ni Xudong, the person in charge of the Ningxia Famous and Specialty Products Exhibition Center and the chairman of Saishang Gucheng Jiangsu Trading Co., Ltd.

Masters of Huaiyang cuisine Yu Xuerong and Zhang Xianmin became the promotion ambassadors of "Quality Ningxia Quality Food Ingredients".

Photo by Li Peishan

  It is reported that this event is the third stop of the "Ningxia Quality China Tour" led by the Ningxia Agriculture and Rural Department.

In the previous promotion activities of Shanghai Station and Changsha Station, Ningxia's special agricultural products exhibition hall awarded the brand, special beauty food appraisal, product exhibition and sales, etc., so that local consumers can get to know Ningxia up close, and set up a A bridge for cooperation in Ningxia's agricultural product circulation, green food development, smart agriculture development, and talent exchange and training.

  At the Ningxia Quality China Tour (Nanjing Station) promotion meeting that day, Ningxia's characteristic and high-quality agricultural product tasting activities also allowed agricultural brand companies from all over Ningxia to conduct in-depth discussions and docking with Jiangsu Catering Industry Association, food supply chain companies, and purchasers.

At the same time, the Department of Agriculture and Rural Affairs of Ningxia also awarded Huaiyang cuisine masters Yu Xuerong and Zhang Xianmin a letter of appointment for promotion ambassadors of "Quality Ningxia Quality Food Ingredients".

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