On October 11th, the 2021 National Cyber Security Promotion Week officially opened. Huya Company launched a series of exclusive theme activities for "Network Security Week", combining online and offline, to carry out interesting science on cyber security knowledge.
As one of the bright spots launched simultaneously during the Cybersecurity Week, under the guidance of the National Anti-Fraud Center and Guangdong Anti-Fraud Center, Huya launched the anti-fraud RAP "Say No", which improves users’ ability to recognize fraud and prevent fraud. , Expand the spread of anti-fraud propaganda through joint publicity between government and enterprises and popular rap forms.
The anti-fraud RAP launched by Huya Company this time is called "Say No", which means "say no to fraud, refuse to be fooled". It focuses on four common telecoms: game fraud, claims fraud, order fraud, and killing pig disk fraud. Internet fraud tactics.
It is understood that "Say No" is mainly composed by Huya security staff, and the famous singer "China Has Hip Hop", Xu Zhenzhen, and the famous musician Yang Yisheng jointly sang the composition. It has both a sense of melody and rhythm, and a dance that matches the image with repeated humming. Gestures deepen the audience’s impression and remind users of Say No fraud.
According to reports, a number of Huya platform head anchors spontaneously conducted a second deductive creation around the anti-fraud RAP-Huya anchor version "Say No", will also be online during the Cyber Security Promotion Week.
Using the power of the top anchor to drive other anchors on the platform to conduct anti-fraud propaganda will help form a full-platform and all-round anti-fraud propaganda pattern.
At the same time, the "Say No" anti-fraud RAP has been released on the Guangdong Anti-fraud Center video account, official account and other channels, and has been put on mainstream music platforms such as QQ Music, Kugou Music, and Kuwo Music. Multi-faceted publicity and promotion have further improved The penetration of anti-fraud knowledge.
In order to further promote cyber security, Huya Company also simultaneously launched a joint promotion of online and offline integration.
On October 11th, the launching ceremony of Guangdong Cyber Security Promotion Week was broadcast live on Huya Live. At the same time, the number of online viewers exceeded 580,000, and the cumulative exposure reached 2 million.
At the same time, Huya gave full play to the advantages of the live broadcast platform, opened an exclusive live broadcast room, planned and designed multiple sections such as "Anti-fraud Strategy", "Security Guarding Class", "Sunshine with You", etc., to provide users with a wealth of network security knowledge-related content. Advocate the public to establish security awareness and be the maintainer of network security.
Huya also cooperated with the Panyu District Committee Cyberspace Affairs Office and the Panyu District Public Security Bureau to launch a live broadcast of the "Network Security Science Popularization Class" on October 14.
From the origin of telecommunications fraud to various new cybercrime methods, from user data security to personal information protection, a comprehensive network security knowledge popularization has been conducted to a broad audience.
The data shows that the peak number of simultaneous online views of the live broadcast exceeded 300,000.
Offline, Huya Company participated in the launching ceremony of the 2021 Guangzhou Cybersecurity Promotion Week and the Cybersecurity Entering Community Campaign hosted by the Cyberspace Administration of Guangzhou Municipal Committee and undertaken by the Cyberspace Administration of Yuexiu District Committee, and designed the "Anti-fraud Knowledge Special" and "Security "Regulations" and other interactive test questions, through interesting answers to enhance the public's enthusiasm for participation.
In addition, Huya has also planned interactive activities for personal information security experience, deduced and experimented with real scenes, highlighting the importance of personal information protection. The immersive interactive experience design can also remind the public to enhance their understanding of the value of personal information. Know and protect.
Yang Zhihang, deputy general manager of the Security Affairs Department of Huya Company, said: “As an emerging force in anti-fraud propaganda, Internet content platforms can give full play to their own advantages, carry out various forms of anti-fraud propaganda through innovation, and cooperate with relevant departments to combat and control telecommunications network fraud. 'There is no fraud in the world'."