China News Service, Beijing, October 15 (Zuo Yuqing) Does Moutai International Hotel not sell the original price Moutai?

  Recently, it has been reported that since October 12, guests who order rooms at Moutai International Hotel will no longer be eligible to purchase 53-degree Feitian Moutai at a flat price of 1,499 yuan.

  For the scalpers who are selling Moutai in full swing, this news makes their hearts feel like the weather in autumn-to cool off the cold.

You can only drink it on the spot, and the bottle needs to be recycled

  "You can't buy wine if you book a room now." The staff of Moutai International Hotel confirmed to Chinanews.com that the current "housing to buy wine" activity has been cancelled, but Moutai can still be purchased at a cheap price when dining in the hotel.

Promotional image on the official website of Moutai International Hotel.

  Regarding "there are minimum consumption standards for dining and buying wine", Moutai International Hotel stated that, except for the minimum consumption of 1,000 yuan for dining in private rooms, there is currently no consumption limit for dining in the lobby, and there is no limit on the number of purchases.

  However, in accordance with hotel regulations, Moutai purchased during dining is not allowed to be taken out and can only be bottled and consumed on site.

"Wine bottles, wine lids, and wine boxes cannot be taken away." The staff said that even if the unfinished Moutai is bottled out, it is not allowed.

"House purchase wine" once attracted a large number of scalpers

  It is hard not to let people guess why Moutai Hotel has stopped "housing buying wine".

Earlier, there were media reports that the event had contributed to the chaos of scalpers reselling locally.

  "If you book it, you earn it." Some netizens who have stayed at the Moutai International Hotel said that due to the "housing purchase" activity, the rooms of the Moutai Hotel have always been "difficult to find a room", and the booking phone is often busy.

  According to the previous "housing purchase wine" regulations, guests staying in the hotel can purchase 1 bottle of Feitian Moutai for 1499 yuan per person with their ID card, while a room can accommodate two people, and 2 bottles can be purchased for one night.

The official website shows that the hotel has 275 rooms, which means that the hotel can sell 550 bottles of Feitian Moutai at a reasonable price in one day.

Promotional image on the official website of Moutai International Hotel.

  The "housing to buy wine" activity naturally attracted scalpers to gather.

Outside the hotel, every day, many scalpers buy Moutai from the guests staying in, and then sell it at the market price. One bottle can make a difference of more than 1,000 yuan.

There are also scalpers who directly purchase wine qualifications directly from tourists at a price of one or two hundred yuan.

  After canceling the "housing purchase wine" event, can Moutai International Hotel still maintain popular bookings?

  Hotel staff told Chinanews.com that the hotel currently has rooms that can be booked.

The price of a double room is RMB 1,235 with meals and RMB 919 without meals, which is the same as in September.

Regarding the availability of on-site reservations, the staff member said that there is no guarantee that there will be more rooms available on-site.

Moutai has closed many

offline purchase channels at

original

prices

  It is reported that there were three original sales points of Feitian Moutai in Maotai Town.

In addition to the Moutai International Hotel, which has cancelled the "housing and wine" activity, there are also China Wine Culture City and Zunyi Moutai Airport.

  However, affected by the epidemic, the China Wine Culture City no longer accepts tourists.

In the first half of this year, Zunyi Moutai Airport, which frequently held liquor sales activities, also had no activities for more than three months.

Data map: An outside view of Moutai Airport in Zunyi, Guizhou Province.

  The staff of Zunyi Moutai Airport told Chinanews.com that the airport has temporarily suspended the activity.

"If there will be wine sales in the future, it will be notified on the WeChat official account."

  Chinanews noticed that before July this year, Zunyi Moutai Airport had liquor sales almost every month.

During the event, passengers travelling on specific flights and cabins can purchase a bottle of Feitian Moutai with their boarding pass and personal ID card on the day of departure.

Moutai returns to the commodity, will the scalpers be cold?

  Under the "dual price system", the market price of Moutai has remained high for a long time.

In addition to the fake Maotai chaos, as long as cheap Maotai is released from various channels, the scalpers will come out and sell them to make high profits.

  In this regard, Kweichow Moutai is also trying to control the price. During the "Double Festival" of the Mid-Autumn Festival and National Day this year, the total amount of Moutai put on the market exceeded 8,000 tons to ensure availability and stable prices during the festival.

Data map: Kweichow Moutai.

  On September 24, Ding Xiongjun, the new chairman of Kweichow Moutai, stated at the first extraordinary general meeting of shareholders in 2021 that Moutai would return to its commodity attributes: “From a market perspective, Moutai is ultimately a commodity. It is unscientific to deviate from the law of value and other factors. Moutai will follow the law of the market, respond to market signals, and reflect reasonable value."

  Nowadays, as the three Feitian Moutai outlets have ceased to sell at the original price, will the scalpers in Moutai town be "cool" this time?

(over)