China News Service, Pingliang, Gansu, October 15 (Reporter Wei Jianjun) The first China Apple Production and Marketing Summit and the Gansu (Pingliang) Fruit Trade Conference opened on the 15th in Jingning County, Pingliang City, Gansu Province.
The theme of the conference is "Green, Sustainable and Shared Development. Jingning Apples Benefit the Country", aiming to build a platform for cooperation and exchange, expand Apple production and sales channels, demonstrate the effectiveness of industrial development, enhance the popularity and influence of "sweet" Jingning Apples, and promote Chinese Apples head to the World.
Pingliang City is located at the confluence of the three provinces (regions) of Shaanxi, Gansu, and Ningxia. The Longdong Loess Plateau in the middle and upper reaches of the Yellow River, with moderate altitude, deep soil, sufficient sunlight, large temperature difference between day and night, and few diseases and insect pests, is a "golden area" for high-quality apple production. , Was designated by the former Ministry of Agriculture as the dominant area and the best suitable area for apple production in the Loess Plateau.
Especially in recent years, Pingliang has continued to promote the full coverage of suitable areas around the construction of a national high-quality fruit production base, export foreign exchange earning base and a strong apple industry, creating 7 national standardization demonstration parks, 1 agricultural science and technology park, and certified green fruit base 110 10,000 mu and 270,000 mu of export foreign exchange earning base.
Yang Yi, president of the China Apple Industry Association, said that the apple industry is China's largest fruit industry. In 2020, the country's total apple output will reach more than 44 million tons, a year-on-year increase of 3.9%.
This year, the country’s total apple output is expected to reach over 45 million tons.
Holding this summit during the critical period of Apple's full-scale picking and listing is of great significance for boosting Apple's stable price sales, boosting market confidence, promoting industrial exchanges, and helping rural revitalization.
The picture shows the scene of the Apple Production and Sales Summit.
Photo by Wei Jianjun
Yang Yi said that the China Apple Industry Association put the first China Apple Production and Marketing Summit in Jingning, Gansu, because Jingning County regards the solution of fruit sales as an important part of solving the problem of people’s livelihood, and continuously regulates the fruit market, improves the quality of fruit, and stabilizes the fruit. Prices and promotion of fruit sales have set an example and provided experience for the development of the national apple industry.
He also said that this conference has established an accurate docking platform for Apple's production and sales, which is very important for expanding exchanges and cooperation, extending the industrial chain, and promoting the high-quality development of the modern fruit industry.
The China Apple Industry Association will, as always, assist the development of the apple industry across the country and promote Chinese Apples to the world.
Li Wangze, director of the Department of Agriculture and Rural Affairs of Gansu Province, said that in recent years, Gansu has vigorously developed the agricultural industry of "good in good", "special in special", "exclusive" and "wrong head peak", and systematically constructed "beef, sheep, vegetable, and potato medicine". Among the six major poverty alleviation industries, "Jingning Apple" has become the number one representative of "sweet" agricultural products, and is the first phalanx of Gansu fruit brands. It has a high reputation and market influence, and has developed into a boost to increase income for the masses of Jingning. An important pillar industry for getting rich.
He hopes that Pingliang City and Jingning County will focus on building bases, strong leaders, extending chains, clusters, cultivating parks, and strong brands, so as to continue to improve the overall benefits of the apple industry.
With the help of the "Returning Goose Project" initiated and implemented by Jingning County, we should increase investment promotion and vigorously develop the apple intensive processing industry.
It is necessary to devote energy to building a strong brand, docking with well-known e-commerce platforms, and expanding Apple's sales "overseas warehouse", so as to truly realize the transformation and leap from "Big Apple" to "Big Industry" and "Big Brand".
The picture shows Pingliang Apple.
Photo by Wei Jianjun
Zhou Wei, secretary of the Pingliang Municipal Party Committee, stated that the city will take this opportunity to implement the three-year multiplication action of Gansu's modern silk road cold and drought agricultural advantageous characteristic industries, and focus on strengthening the industry, consolidating the foundation, increasing kinetic energy, and improving the environment. The development of the whole industry chain and the improvement of the whole value chain truly build the apple industry into a pillar industry that promotes rural revitalization, an industry that benefits the people and meets consumption upgrades, and an ecological industry that conserves green waters and mountains, and allows the people to share the dividends brought by the high-quality development of agriculture And well-being.
At the opening ceremony, Jingning County was named the "National Foreign Trade Transformation and Upgrade Apple Base" by the Ministry of Commerce.
It is understood that Pingliang apples represented by "Jingning Apples" are dignified in appearance, bright in color, moderate acid hardness, tender meat, and durable in storage. They are favored by consumers at home and abroad, and have successively obtained the protection of national geographical indication products and well-known trademarks in China. 8 national-level business cards with a brand value of 15.895 billion yuan.
In 2020, the total output of apples in Pingliang City will reach 2.1 million tons, the output value will reach 9.5 billion yuan, and the per capita net income of farmers will exceed 6,000 yuan.
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