NTT DoCoMo, KDDI, and Softbank's three major mobile phone companies have changed the system so that retailers can freely set the selling price of smartphones.
There is a possibility that the price of smartphones will be reduced in the future in response to the Fair Trade Commission's request for correction because it may be binding the selling price.
According to the Fair Trade Commission, retailers often purchased smartphones and other devices at the same price that major mobile phones sell directly to consumers online, and often could not set the selling price freely.
In June, the Japan Fair Trade Commission issued administrative guidance to three major mobile phone companies and demanded corrections, saying that there was a risk of binding selling prices, and each major mobile phone company reviewed the system by the 13th.
NTT DoCoMo will lower the wholesale price of terminals to retailers, and KDDI and Softbank will give incentives when retailers sell terminals so that retailers can freely set the selling price.
As a result, competition among retailers will become more active, and there is a possibility that the price of handsets will be reduced.
In addition, the three companies have previously restricted the products that retailers can sell, but this is also a policy to relax.
DoCoMo will also allow the sale of food products, which is expected to increase the degree of freedom in the management of retailers.
Secretary-General Sugahisa of the Japan Fair Trade Commission "Expectations for a fairer competitive environment"
Shuichi Sugahisa, Secretary-General of the Japan Fair Trade Commission, said, "I hope that a fairer competitive environment will be created. Whether or not the reported improvements are actually being made, the mobile phone market will continue. I would like to keep an eye on the trends in