Put an end to waste of resources and do not do "pseudo-sharing"
-the
sharing economy ushered in a new test
Our reporter Li Yanzhen
In recent years, the price of services in the shared consumer sector represented by shared bicycles and shared power banks has risen all the way, which has aroused social concern.
In June of this year, the State Administration for Market Regulation and relevant departments held an administrative guidance meeting, requesting 8 shared consumer brand operating companies including Haro, Qingju, Meituan, Monster, Xiaodian, Incoming, Street, and Soudian to rectify within a time limit and clarify pricing. Rules, strict implementation of clearly marked prices, and standardize market price behavior and competitive behavior.
At present, price increases in the shared consumer sector have been effectively curbed, and marked prices have gradually become transparent and standardized.
How does the sharing economy develop in a healthy and orderly manner?
New models emerge
At present, my country's sharing economy is becoming more and more complete with its mobile and platform-based support foundation.
According to data, in 2020, the transaction scale of my country's sharing economy market is about 3,377.3 billion yuan, a year-on-year increase of about 2.9%; the scale of direct financing in the sharing economy is 118.5 billion yuan, a year-on-year increase of 66%; the number of sharing economy participants in 2020 will reach 830 million people.
The huge market space of the sharing economy brings many opportunities to enterprises.
Relevant person in charge of Kuaishou Technology Company stated that consumers’ reliance on and recognition of “shared” products continues to increase, and the range of users of “shared” products is gradually expanding to residents in low-tier cities, villages and towns, and middle-aged and elderly users, and the user scale is increasing. .
At the same time, as the quality of life improves, sharing needs become more colorful, and consumers' demands for cultural knowledge, medical and health products are becoming more and more urgent.
It is understood that after sharing bicycles, sharing power banks, sharing umbrellas, and sharing cars, some luxury goods have also opened a sharing mode, including sharing high-end jewelry.
Guo Liyan, a researcher at the China Institute of Macroeconomics, believes that the rise of the shared jewelry model can be seen from both the demand and supply aspects.
On the demand side, the consumption level of Chinese residents has continued to increase, and consumption upgrades have accelerated significantly, from basic security needs such as clothing and food to social needs, respect and self-realization needs, and the demand for jewelry has increased significantly.
On the supply side, the jewelry manufacturing and distribution industries are also accelerating the survival of the fittest. While maintaining the stability of their main customer base, brand jewellers expand their traffic customer base through multiple channels such as leasing and sharing, and expand their service value-added space.
Efficient use of resources
While new models and formats of the sharing economy are constantly emerging, there are still some problems that need to be solved urgently.
First, large platforms have brought many adverse effects on unfair competition behaviors such as improper use of market dominance, data monopoly, and monopolistic expansion.
Second, the "cross-border" provision of financial services by large platform companies has brought potential risks such as difficulties in supervision and possible infringement of user rights and interests.
Third, traffic-based malicious competition issues such as traffic fraud and traffic hijacking have become increasingly prominent.
In addition, how to better effectively protect the massive personal information gathered on the sharing platform also requires overall consideration.
Li Di, a researcher at the Macroeconomic Research Department of the China International Economic Exchange Center, suggested that to promote the healthy development of the sharing economy, it is necessary to properly handle the relationship between the government and the market, give better play to the role of the government, improve the legal system, strengthen the supervision system, and promote supervision methods Innovation.
Wang Haicheng of the Institute of Industrial Economics and Technical Economics of the National Development and Reform Commission believes that my country is vigorously promoting the development of the sharing economy, aiming to reduce costs, increase consumer welfare, and reduce unnecessary waste of resources through efficient use of resources. This is a sharing economy. The original purpose.
The sharing economy that does not meet this purpose is not a sharing economy in the true sense, but a "pseudo-sharing", which will eventually lead to a waste of resources and will not maximize social welfare.
Similarly, Cai Zhibing, associate professor of the Department of Economics at the Central Party School (National School of Administration), believes that although the sharing economy involves many fields, the business types are very different, and the development stages, growth characteristics, and problems faced by each field are not the same, in the final analysis, the nature of the sharing economy is still fully utilized. Idle social resources help solve the problems in people’s daily lives. Even if there are specialized companies to provide shared products, they cannot deviate from this essence.
Therefore, the top-level planning for the development of the sharing economy should be strengthened, and guidance and management measures that are both integrated and differentiated should be introduced for the sharing economy in the field.
Provide system guarantee
Promoting the healthy and orderly development of the sharing economy is inseparable from strong institutional guarantees and effective regulatory measures.
Cai Zhibing said that the rapid development of the sharing economy will have an impact on relevant laws and regulations.
For example, the impact of online car-hailing on taxi management, and the impact of Internet finance on the traditional financial industry.
In response to these situations, government governance needs to be continuously adjusted and adapted in practice, and in particular, laws and regulations that are not compatible with the development needs of the sharing economy must be systematically sorted out to provide institutional guarantees for the development of the sharing economy.
In addition, the biggest risk of the sharing economy lies in the risk of data and information security. In this regard, it is necessary to strengthen the construction of supervisory means.
Cai Zhibing suggested that, first of all, it is necessary to strengthen the research and prediction of the development of various types of sharing economy, strictly adhere to the regulatory bottom line of public safety, user rights, and cultural safety, and take timely targeted measures against new situations and problems caused by the sharing economy to prevent the system. Sexual risk.
Secondly, various departments are encouraged to build big data supervision platforms, make full use of big data and other technical means to form a new type of supervision method based on platform management platforms, gradually explore relaxation of pre-access requirements, and establish a mid- and post-event supervision system.
At the same time, it should also explore the establishment of a national sharing economy big data monitoring platform to effectively monitor the development of the sharing economy in various fields, and provide real-time and overall big data support for scientific decision-making.
"To promote the healthy and sustainable development of the sharing economy, we need to adhere to the'three essentials'. It is necessary to condense the core positioning and reshape the business model. It is necessary to consolidate the industry foundation and build a solid sharing platform. It is necessary to strengthen industry supervision and ensure the order of the industry." Wuhan University Wen Xingqi, deputy director of the Research Center for Cooperation Issues, said.
Zhang Shucui, deputy director of the Institute of Industry and Economics, China Electronics Information Industry Development Research Institute, suggested that the sharing economy profit model and source of income can be analyzed in depth, and preferential policy support should be provided to the sharing economy operating entities, guiding and promoting the national emerging industry venture investment guidance fund, strategic Emerging industry investment funds have increased their investment.
Based on demand, design a more diversified profit model for the sharing economy market such as knowledge and skill sharing, scientific research equipment sharing, decentralized production integration sharing, etc., to promote personalized configuration of user needs, increase consumer use frequency, achieve "small profits but quick turnover", and promote sharing The economy is moving forward steadily.
Our reporter Li Yanzhen