mannequin in the clothing store is unrealistically thin and very tall.
By the way, a realistic body type mannequin similar to our body type has appeared.
As the idea of loving your body as it is among the MZ generation spreads, the clothing industry is also changing.
Reporter Jeon Yeon-nam.
<Reporter> This is
a clothing store.
Among the unrealistically thin and tall mannequins, a familiar-looking mannequin stands out.
It was made with the average adult male and female body type and size between the ages of 25 and 34 in Korea.
[Hyun Kyung-joo / Dongdaemun-gu, Seoul: Actually, I was very surprised and surprised when I first saw a mannequin smaller than me in my life…
Existing mannequins were 190cm for men and 184cm for women, but these were reduced to 172cm and 160cm, and the waist circumference was made 2.3 inches wider for men and 5.9 inches for women.
[Jeongcham/Clothing company official: Through mannequins that use realistic and customer standard body types, not unrealistic beauty standards created by society (helps consumers purchase)]
My body as it is among the MZ generation recently
Changes are taking place in
as the 'body-positive' movement to love women is expanding
[Kim Soo-min / Mapo-gu, Seoul: It seems that there are many cases that are tailored to a general pretty body type.
I think it's good that the standards (uniform aesthetics) are getting a little weaker.] An
online shopping-based menswear company launched and sold out clothes tailored to the average man's body.
These are real length pants made about 10cm shorter than the market pants.
[Jaewoo Lee/Gangnam-gu, Seoul: If there is such a trend of buying clothes that fit the body as it is, it doesn't fit the original purpose of the clothes (I think.)]
[Eunhee Lee/Professor, Department of Consumer Affairs, Inha University: Consumers in the body-positive movement It is showing a good response now, but it seems that it will spread to other industries.]
Attempts to deviate from uniform and unrealistic standards of beauty are also
abroad, such as famous underwear companies promoting models with normal bodies.
(Video coverage: Jang Woon-seok, video editing: Choi Eun-jin)Keywords: