Beijing's key monitoring commercial enterprises accounted for 6.3 billion in the 7th day of National Day

  Two-year average growth rate of 9.8%; Beijing Universal Resort drives foreign consumption growth by over 15%

  On October 7, tourists walking out of Universal Studios in Beijing Universal Resort take pictures.

This edition of photography/Beijing News reporter Wang Zicheng

On October 7th, at Beijing Universal Resort, tourists lined up to scan the QR code to enter the park.

  During the "Eleventh" Golden Week, the continuous autumn rains in Beijing did not affect consumption enthusiasm.

According to statistics from the Beijing Municipal Bureau of Commerce, during the 7 days of the holiday, department stores, supermarkets, specialty stores, catering, and e-commerce companies monitored by the Municipal Bureau of Commerce achieved sales of 6.3 billion yuan, a year-on-year increase of 7.6% and a year-on-year increase of 20.5%. , The two-year average growth rate is 9.8%.

  The passenger traffic of 52 key business districts in Beijing in 7 days was 32.987 million, a year-on-year increase of 3.6%.

The Universal Resort continues to show strong appeal. According to statistics, during the holidays, Beijing Universal Resort has extended its business hours and increased the frequency of performances. The average number of visitors per day exceeds 25,000, of which about 50% of tourists from other provinces and cities purchase tickets. , Driving the growth of foreign consumption by more than 15%.

  Punch in

  Universal Resort becomes the hottest landmark

  According to statistics from the tourism platform, Universal Beijing Resort ranks among the TOP1 attractions in North China Paradise during the holidays; some tourism platforms simply set up a special booking entry for it on the ticket booking interface and set it on the top.

  According to statistics from the Beijing Municipal Bureau of Commerce, Universal Studios became responsible for traffic during the National Day, which drove the growth of foreign consumption by more than 15%.

Through various measures such as extending business hours and increasing the frequency of performances, tourists can enjoy movie-themed feature scenes. The number of visitors to the park on a single day during the holiday exceeded 25,000, and tourists from other provinces and cities accounted for about 50% of the tickets. Radiation led Beijing to continue to lead the National Day The most popular tourist destination.

The Municipal Bureau of Culture and Tourism launched 10 "Universal Resort +" theme tour routes to amplify the spillover effect of the Universal Resort. UnionPay big data shows that the amount of foreign tourists spending in Beijing increased by 16.3%, and the amount of accommodation, cultural and entertainment consumption increased by 27.5 year-on-year respectively. % And 18.6%.

  According to the National Day report released by Alipay's open platform, during the Golden Week, consumption in scenic spots increased by more than 9 times compared with the previous month, and consumption in domestic theme parks such as Beijing Universal Studios was the most active.

The mini program collection data shows that among the popular scenic spots for National Day consumption, the mini program of Beijing Universal Resort ranks third.

  Tour around

  "Micro-vacation" with fire for local festivals

  Affected by the epidemic, during the National Day holiday this year, many cities such as Beijing, Nanjing, and Hangzhou advocated "festivals in place", and "micro vacations" at their doorsteps have become the first choice for many citizens to travel.

Meituan App local user consumption data shows that during the National Day, the country's remote consumers accounted for 22.4%, and local consumers accounted for 77.6%.

Orders for surrounding tours during the National Day are 8.6 times the number before the holiday.

  Because it saves time on long-distance travel, many citizens have richer holiday arrangements. In addition to visiting the suburbs of the city, they also include shopping malls, theme parks, and museums in the city.

According to the data, during the National Day, the national art museum order volume increased by 595.9% year-on-year, and the museum order volume increased by 115.5% year-on-year.

  11 parks in Beijing and the China Garden Museum held 29 garden tours, and 5G smart applications went online to enhance the service experience.

The one-stop service in the suburbs of Beijing connects business, travel, and entertainment consumption, driving Beijing outings and parent-child trips to become popular.

According to UnionPay big data, the amount of cultural and entertainment consumption in Beijing increased by 8.8% year-on-year, and the amount of accommodation consumption increased by 15.8% year-on-year.

  Consumption season

  40 key activities to promote the hot business district

  During the festival, 40 key activities were launched in conjunction with urban areas during the consumption season in Beijing, and key enterprises independently carried out more than 230 special activities.

During the holiday season, passenger traffic in the Financial Street business district, Changying business district, Dongzhimen business district, Sun Palace business district, and Shuangjing business district increased by more than 30% year-on-year.

  The first store economy has become a powerful tool for attracting traffic. For example, FILA North China's first pioneer store appeared in SKP, Chow Tai Fook's brand-new image store entered Xidan Joy City, and Huaiyang Cuisine Little Chef's first store in Beijing appeared in Phoenix Hui.

Tongzhou Wanda Plaza’s “Red Movement National Tide” series of activities created the National Tide Award. The “Favorite Fan Special” National Day blockbuster in the Dayue Spring Breeze in Daxing District was viewed at 0 yuan, and passenger flow and sales increased by more than 40% compared with usual.

Fangshan Xiyuetian Street Sunshine Camping Project, a key urban project of the International Consumption Center, releases youthful vitality at the first national exhibition. Mentougou Rongyuehui officially welcomes guests during the holiday. Passenger flow increased by 17.5% year-on-year.

The "One Store One Policy" transformation and upgrading project Chang'an Shopping Center mainly promoted the "Good Life Festival", and sales increased by 11.8% year-on-year.

Caibai and Guohua shopping malls gave great benefits to sales promotion, and sales increased by 69.9% year-on-year.

  During the National Day, to catch up with the October "Concession Day", a series of commemorative, collectible and practical Winter Olympics new licensed products will be displayed in the flagship store of the official licensed products in Beijing 2022.

According to statistics from Gongmei Group, from October 1st to 6th, the sales of the Winter Olympics increased by 312% compared with the same period last year. “Especially the new Winter Olympics official hats and new badges that were newly listed in October sold well.”

  Night economy

  Barbecue and hot pot are popular at night

  During the festival, Beijing launched a number of activities to promote the development of the night economy.

"Liangma International Music Festival" Waterfront interaction, night cruises, and clocks on the clouds to experience the beautiful Chinese night; Xitieying Wanda trunk market, open-air movies to recall childhood memories; Beijing Natural History Museum "Museum Night" Start a wonderful journey; a series of night sports activities in Yizhuang Han's Square, creating a new scene of night consumption.

Chaoyang Xinchenli united with hundreds of catering brands in the late night canteen to give discounts, and Shijingshan Silondo Night Market Carnival extended its business hours to meet festive needs.

Wudaoying Hutong gathers niche brands such as coffee shops, bars, and flower shops to bring a Beijing-style "slow life" experience.

  The "long holiday home economy" is promoted during the holidays at home. Snacks, fast food, barbecue, and hot pot are popular at night.

E-commerce platform data shows that during the National Day, the order volume of hot pot categories in first-tier cities increased month-on-month. Guangzhou hot pot orders increased by 78%, Shenzhen hot pot orders increased by 65%, Shanghai hot pot orders increased by 34%, and Beijing hot pot orders increased An increase of 26%. Four days before the Chinese holiday, the most expensive order in Guangzhou was to buy hot pot ingredients, which cost 800 yuan in total.

The data also shows that during long holidays, "slow life" is popular among young people, and the year-on-year growth rates of yoga and DIY workshop orders reached 143% and 114% respectively.

  Part of the consumption during Beijing's 11th Golden Week

  The amount of cultural and entertainment consumption increased by 8.8% year-on-year

  The amount of accommodation consumption increased by 15.8% year-on-year

  Passenger traffic in key business districts increased by over 30% year-on-year

  Consumption of foreign tourists in Beijing

  Commodity consumption increased by 16.3% year-on-year

  The amount of accommodation consumption increased by 27.5% year-on-year

  The amount of cultural and entertainment consumption increased by 18.6% year-on-year

  Beijing News reporter Chen Lin