, Beijing, October 7th, title: National Day platform data: theme parks drive "cultural tourism" into a new trend

  Reporter Liu Liang

  The 2021 National Day holiday is coming to an end. Qunar released the data on the 7th, showing that domestic tourism during the National Day holiday this year presents new characteristics.

Disney and Universal set off a boom in theme parks

  During the National Day holiday in 2021, the leading role of Shanghai Disney and Beijing Universal Studios' two major IPs will appear.

In addition, due to spillover effects, demand for a large number of theme parks has been stimulated.

  Universal Studios Beijing brings enthusiasm to Beijing's tourism and economy.

Qunar data shows that during the 2021 National Day holiday, the popularity of hotel bookings in Beijing has increased by 57% over the same period in 2020. The average nightly price of hotels in Beijing is 598 yuan, which is about 100 yuan more expensive than in the same period in 2020.

  Judging from the source of visitors to purchase the Universal Studios Beijing theme park on the Qunar platform, Beijing accounted for 21.7%; tourists from Inner Mongolia accounted for 8.7%, second only to Beijing, followed by Sichuan, Hebei, and Guangdong. The top five source provinces accounted for 51%.

  Shanghai Disneyland is also popular with tourists.

Judging from the situation of buying single-day tickets on Qunar, Guangdong, Sichuan, and Jiangsu are the top three provinces of Disney's source of tourists, followed by Beijing and Shanghai, and the top five provinces accounted for 44.8% of the total.

  The promotion of tourism by domestic native theme parks such as Changlong cannot be underestimated.

Qunar data shows that the total ticket volume of domestic Top50 theme parks has increased by nearly 20% compared with the same period in 2020.

"Go to the museum" has become a new trend of holiday travel

  Cultural tourism has become a new theme of holiday travel.

Qunar data shows that the Palace Museum, Nanjing Museum, Shaanxi Museum of History, Henan Museum, and Sichuan Museum have become the five most searched museums on the National Day holiday platform.

During the National Day holiday of 2021, the search popularity of Qunar platform "museum" is the same as in 2020, an increase of 240% over 2019.

  In addition, a series of new archaeological discoveries since 2021 have kept the Sanxingdui scenic spot hot.

During the National Day holiday, Sanxingdui Museum will publish information about the sold-out of tickets for four consecutive days from October 2 to 5. It is hoped that tourists will make reservations in advance and travel off the peak.

Where to find out, compared with the November 2020 holiday, more than 30% of tourists visiting Sichuan this year listed Sanxingdui as a check-in destination.

  The popularity of night tour scenic spots has also increased significantly this year. The search popularity of "night tour" on Qunar platform has increased by 2.8 times compared with the same period in 2019. Especially in the southern region, the popularity of night tour is even higher.

Many popular routes drop by 30%

  Qunar data shows that September 29-30 ushered in the first wave of travel peaks during the holiday. From October 2nd to 5th, the fares of many popular routes "dipped".

Attracted by low fares, three to four-day short- and medium-distance tours have become the choice of many tourists. The second wave of travel peaks during the holiday appeared on October 2.

  Qunar data also shows that the average price of air tickets for many popular visits and travel routes such as Chengdu-Beijing, Beijing-Haikou, Changsha-Xining, Guiyang-Beijing, Shanghai-Guangzhou is about 30% cheaper than that of the 2019 National Day holiday.

Chengdu-Beijing is the most popular route to book on Qunar's National Day holiday. The average price paid is only 739 yuan. The booking popularity has increased by 1.3 times compared with the same period in 2019, and the price is 256 yuan cheaper.