Market potential is activated in consumption recovery
Our reporter Feng Qiyu Ji Leilei
During the National Day holiday that just passed, the occasional epidemic did not interrupt people's enthusiasm for consumption. On-site festivals, short trips within the province, and home consumption have become new hotspots.
At the same time, the holiday necessities market has sufficient supply, abundant varieties and stable prices.
"Consumption during the National Day holiday this year has generally maintained a steady growth trend, with certain structural changes compared to previous years." Zhao Ping, vice president and researcher of the China Council for the Promotion of International Trade Research Institute, said in an interview with a reporter from Economic Daily, looking forward to consumption in the fourth quarter. Prospects, with the help of a good atmosphere of festive consumption, it is expected to create new consumption growth points.
It's also wonderful to celebrate the festival in place
On the eve of National Day, Wang Bin, deputy director of the Department of Consumer Promotion of the Ministry of Commerce, stated that “the holiday consumer market will be based on prosperity and stability.”
Looking at the overall situation of the National Day holiday, due to the rebound of the local epidemic and the promotion of local festivals in some regions, local consumption, peripheral consumption, and home consumption have become the most prominent characteristics of holiday consumption.
“Because the epidemic is still spreading globally, the pressure of foreign defense import and internal defense rebound is still great. Therefore, the number of tourists who travel across the provinces during the festival cannot be compared with the hot scene before the epidemic.” Zhao Ping said, at the same time, self-driving Traveling has become one of the important ways for people to travel. "From the perspective of epidemic prevention and control, it is more conducive to ensuring travel safety and can meet individual travel needs."
Zhao Ping believes that consumption during the National Day holiday also showed some outstanding highlights.
First of all, patriotic enthusiasm drives the rapid growth of cultural service consumption.
Patriotism films such as "Changjin Lake" and "My Fathers and Me" are showing hotly, red tourism is popular, and the consumption growth rate in related fields is very high; secondly, tourism consumption shows a continuous upward trend.
Despite the need for epidemic prevention and control, many scenic spots have adopted current limiting measures, but compared with the first half of the year, tourism consumption during the National Day holiday has continued to rise; in addition, the characteristics of the "home economy" are more prominent, especially the young consumption of "homestays" The group expanded the scale of online consumption during the holidays, and the growth rate of online consumption continued to be at a high level.
There are new ways to spend on holidays
As the demand for personalized tourism grows, people's travel destinations have shifted from traditional popular attractions to emerging urban attractions.
New gameplays such as the surrounding comprehensive resorts and exquisite camping products are especially sought after.
In Beijing, the parade in the suburbs of Beijing continued to be hot, the star-gazing guest house in Yanqing, the Great Wall sunrise, the tent camping in Huairou and Pinggu, and the night tour of the Simatai Great Wall in Miyun became the hot word of booking for the National Day holiday; in Shenyang, the old factory workshop The reconstructed 1905 Cultural and Creative Park has become a popular place to check in, and the "old taste" has become the "new favorite".
Smart consumption and healthy consumption are more popular, and online and offline are closely integrated.
In Guangdong, online and offline interactions, integrated home appliances, smart large screens, and smart small home appliances are sought after by consumers. "Water dental floss" flushing device, portable coffee capsule machine, voice electric drying rack, washing floor Smart home appliances such as robots are particularly concerned by young people; in Nanchang, sports elements are implanted in many tourist attractions, and tourism consumption potential is constantly being stimulated in the integration.
The theme parks in various cities also ushered in another wave of fun during the National Day holiday, especially the Beijing Universal Resort, which opened just before the festival, which has become one of the most popular tourist attractions in Beijing.
Meituan taxi-hailing data shows that during the National Day holiday, the number of taxi-hailing around Beijing Universal Resort has increased significantly, reaching a peak on October 2nd, an increase of nearly 50% over the average daily booking volume in September.
During the National Day holiday, the time-honored restaurants in Beijing ushered in a peak of passenger flow.
"The passenger flow during the holidays has approximately doubled than usual, and it receives nearly 3,000 people every day, and there are more people on National Day." said Lu Yongjie, manager of Beijing Makai Restaurant Gulou Store.
More and more consumers choose online ordering methods.
It is understood that the take-out sales of Tongheju Hotel, Qingfeng Baozipu, Huatian Yanji Restaurant, etc. have increased by more than 50% year-on-year, and the holiday takeaways of brands such as Huatian Eryouju, Huguosi Snacks, and Huifeng Restaurant have also increased by more than 20% year-on-year. .
Parent-child consumption and new ways of playing such as camping, surfing, diving, and visiting music festivals are also popular.
The “long holiday home economy” is even more provoked during the holidays at home, the consumption of food materials has increased, and orders for take-out flowers have increased significantly.
Take multiple measures to ensure the prosperity of the market
In order to promote the release of consumption potential, various departments and regions have taken multiple measures to ensure market supply during the National Day holiday, strengthened epidemic prevention and control and safety hazard screening to ensure a stable and orderly market.
From the perspective of supply, Beijing, Inner Mongolia, Guangxi and other places have guided large commercial distribution companies to increase the purchase and inventory of vegetables and meat.
Heilongjiang has set up a special class for market guarantee and established a "point-to-point" supply mechanism to guarantee the supply of necessities for life in closed communities.
Hainan and other places organized cheap vegetables to be put on the market. Qingdao has set up 120 wholesale and retail outlets in the city to organize the release of government reserves of meat and vegetables.
Various localities have organized various consumption promotion activities according to local conditions: Shanghai launched the golden autumn shopping and tourism season, Yunnan launched a series of activities to promote consumption in the "purchasing golden autumn", Jinan held the golden autumn consumption season activities, and Hubei and other places issued vouchers to benefit the people.
In response to the transportation organization guarantee during the National Day holiday, the Ministry of Transport strengthened the allocation of transportation capacity in key areas such as tourist attractions and passenger terminals, and did a good job of connecting with railways and civil aviation, strengthening the dynamic monitoring of key urban passenger lines and capacity scheduling, and effectively improving the flow of transportation Ability to avoid crowds of passengers.
At the same time, actively develop e-tickets and customized passenger transport services to improve passenger travel experience.
From the overall situation of the National Day holiday, two issues are worth noting.
First, there are still uncertainties in the continued recovery of the consumer market.
In particular, local epidemics spread more frequently, disrupting consumption and continuing to pick up.
Second, in the context of the spread of the global epidemic, the rate of recovery of consumption, which is characterized by aggregation, is not as fast as expected.
“In this regard, we still need to coordinate the epidemic prevention and control and the recovery of the consumer market in order to maintain a sustained and stable rebound in consumption.” Zhao Ping said that under the premise of preventing and controlling the epidemic, new products, new services and new business formats will be used. To stimulate the potential for consumption growth, "we must make full use of the characteristics of the festival in the fourth quarter, create a good atmosphere for promoting consumption, and accelerate the introduction of new products, new services and new formats to the market."