China News Service, Beijing, October 7th, title: "Eleventh" Golden Week ends, "compensation travel" activates Chinese consumption
Author Liu Wenwen
After going through the high and low summer travel, during the "Eleventh" period, all parts of China ushered in a compensatory travel boom.
According to the Ministry of Culture and Tourism of China, from October 1st to 7th, 515 million domestic tourist trips nationwide, on a comparable basis, recovered to 70.1% of the same period before the epidemic.
Realized domestic tourism revenue of 389.061 billion yuan (RMB, the same below), which was restored to 59.9% of the same period before the epidemic.
The end of Golden Week is just around the corner. How popular is "compensation travel"?
Tour tour-short-distance, long-distance double blossom
During the National Day period, the northern part of China has cooled and rained, and the ferocious "autumn tiger" is rare in the south.
Nevertheless, the overall enthusiasm of the people for travel is still high.
According to the Ministry of Transport of China, from October 1st to 7th, the country is expected to send a total of 403 million passengers, an average of 57.5 million passengers per day.
At present, multiple platforms release reports on consumption data during the National Day Golden Week.
Ctrip's "2021 National Day Holiday Trip Summary Report" released on the 7th shows that this year's National Day holiday trips within the province and inter-provincial trips accounted for half, and in-depth exploration in one place is more popular.
During the National Day, the number of visits to the park in many well-known scenic spots in China reached its peak for consecutive days.
Five days before the long holiday of "October", many scenic spots saw a surge in passenger flow and even suspended the reception of tourists.
Dunhuang Mogao Grottoes, Sichuan Sanxingdui, Shandong Taishan and other scenic spots have all sold out or suspended sales. Taishan Scenic Area is "stressed" and even night tickets are suspended twice in two days.
In the context of the normalization of epidemic prevention and control, the popularity of short-distance surrounding and long-distance tours within the province has increased rapidly, and outings and rural tours have been favored by tourists.
For example, the tea culture and ceramic culture experience projects in Gaoling·China Village in Jingdezhen, Jiangxi Province have attracted more than 70,000 visitors during the three days of opening the park; Yudong Village and Wanyao Village in Quzhou, Zhejiang Province use characteristic farmer paintings as the background color to depict the beautiful future of the countryside.
Data from the Fliggy platform shows that from October 1 to October 3, the number of country house orders increased by more than 560% over the previous month, and local and surrounding travel accounted for nearly 60%.
Have fun-"Red", the national tide is favored
Checking in the "red" tourist destinations and enjoying the country's tide and style has become a new way to play this year's National Day holiday.
"Intangible Cultural Heritage + Tourism" enriches people's holiday life.
According to the tourism consumption data released by the Fliggy platform, the order volume of museums, intangible cultural heritage and cultural and tourism integration related commodities increased by more than 15 times from the previous month.
According to data released by the Sichuan Provincial Department of Culture and Tourism, the tickets for Sanxingdui Museum have been sold out for several consecutive days, and the number of visitors on the 5th reached 19,705.
In the 4 days before the holiday, a total of 71,300 tourists were received, an increase of 60.95% over the same period in 2019 and an increase of 167.04% over the same period in 2020.
During the "October" holiday, flags can be seen flying everywhere, special celebrations are held in various places, and people relive the history of red through red tourism.
Data show that in the three days before the "11th" holiday, Jinggangshan Scenic Area received 130,500 tourists, an increase of 9.66% over the same period in 2019.
Ruijin received a total of 369,000 tourists, a year-on-year increase of 114.5%.
Data from the Fliggy platform shows that "post-00s" National Day red travel orders have increased by more than 80% year-on-year.
In addition to red tourism, which is popular among tourists, movies with the theme of National Day are also very popular.
According to the data of Maoyan Professional Edition, as of 20 o'clock on October 7th, "Me and My Fathers" had a gross box office of 1.048 billion yuan, and "Changjin Lake" had a box office of 3.378 billion yuan. The scores of the two films reached 9.5. High score.
Buy, buy, buy-consumption upgrades and upgrades
With the improvement of the epidemic prevention and control situation, people's consumer confidence has strengthened, and consumption during the "11th" holiday has further recovered. As people buy and buy, consumption has been further upgraded.
"Alibaba 2021 "November" Holiday Consumer Travel Trend Report" shows that niche immersive gameplay has more participants.
Fliggy platform surfing and diving bookings increased by more than 200% month-on-month, tents and camping increased by more than 14 times month-on-month, and hiking and rock climbing increased by more than 13 times month-on-month.
With the diversification of consumer demand, consumer formats have also become diversified.
New consumption models such as "first store economy", experience, and immersion have emerged.
The "first stores" such as JD Mall's first store in the country and Starbucks' world's first environmental protection experiment store "Xianglv Workshop" are crowded with people and are extremely lively.
At the gates of many "first stores", people lined up to check in.
The "first store economy" has become an important carrier for urban consumption upgrades, injecting vitality into the Chinese market.
In addition, consumption upgrades in rural areas during the "11th" holiday have accelerated significantly, and the sinking market has shown a dual trend of high-frequency online shopping and consumption upgrades.
From October 1st to 4th, Taote’s sales increased by nearly 120% year-on-year.
According to data from Tmall International, during the "Eleventh" holiday period, the growth rate of import consumption in Tier 4 and Tier 5 cities and rural areas was higher than that in Tier 1 and Tier 2 cities, while Tier 6 cities, townships, and rural areas increased by 55% year-on-year.
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