Matthew Nelson: China's market growth is of great significance to the world

　　Xinhua News Agency, London, October 5 -

　　Xinhua News Agency reporter Sun Xiaoling

　　Matthew Nelson, global CEO of Mintel, a British market research and consulting agency, said in an exclusive interview with Xinhua News Agency that Mintel is firmly optimistic about the development potential of the Chinese market based on data research on the Chinese market.

He believes that the growth of the Chinese market will become the driving force for the recovery of the global economy, which is of great significance to the world.

　　Nelson said that China coordinated epidemic prevention and control and economic and social development and became the only major economy in the world that achieved positive growth last year. China's booming economy has positive significance for the global economy.

　　He told reporters that Mintel is very optimistic about the growth prospects of the Chinese market. In particular, the continuous improvement of China's technological level, the improvement of people's living standards, and the rapid development of the green economy will promote China's economy to maintain a relatively high growth rate.

　　Multiple survey reports released by Mintel show that consumer confidence data in the Chinese market is very positive.

Nelson said that driven by stable economic growth and people's desire for a healthier lifestyle, consumer spending in the Chinese market will continue to show a moderate growth trend in the next few years.

　　“Consumers’ purchasing decisions have undergone positive changes. People are more emotionally driven and choose brands that echo their own cultural personality and sustainability values.” Nelson said that in the past few years, Chinese consumers, especially non-first- and second-tier consumers The increasing purchasing power of urban consumers has provided huge growth opportunities for many global brands. These brands "absolutely should pay attention to the Chinese market."

　　Last year, Mintel participated in the 3rd China International Import Expo.

Nelson said that Mintel hopes to cooperate with more Chinese companies. The Chinese business is an important part of Mintel's Asian investment portfolio and "is a key part of our future business plans."

　　Mintel was founded in 1972 and is headquartered in London, England, tracking consumer spending trends in more than 30 major markets around the world.