For real estate companies, it is necessary to closely follow the country's future development plans and seek new growth points for transformation and development.
Entering the field of housing leasing and developing affordable rental housing may become an important direction for the transformation and development of housing enterprises.
The real estate industry is undergoing in-depth adjustments and changes.
For a long time, development with high leverage, high debt, and high turnover has brought high risks, and this model is unsustainable.
Under the background of "housing to live without speculation", real estate financial regulation, and my country's overall housing shortage, the golden age of the real estate industry is over.
For real estate companies, it is necessary to closely follow the country's future development plans and seek new growth points for transformation and development.
Entering the field of housing leasing and developing affordable rental housing may become an important direction for the transformation and development of housing enterprises.
The field of housing leasing is a new opportunity, first of all because of the vast demand for the housing leasing market in my country.
According to the seventh census, the migrant population in the country will be 376 million in 2020.
The vast majority of migrants solve their housing problems by renting houses.
Take Zhejiang Province as an example. In 2020, more than 95% of the floating population will rely on rented housing.
As the urbanization rate continues to increase, a large number of people will move from rural to urban areas. Housing is the primary issue. New citizens and young people are eager to solve the housing problem through renting.
In addition, my country has a large number of newly employed college graduates every year. In 2021, there will be 9.09 million fresh graduates. Those who have just entered the society need to rent a house to settle down.
These two groups converge into a huge demand for rental housing.
Statistics show that in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and other cities, the proportion of renters in the permanent population has reached more than 40%.
Housing leasing has become an important direction for the transformation of real estate enterprises, and it will be the focus of future development.
In the past, the importance of housing leasing has become more and more prominent.
The Central Economic Work Conference at the end of 2020 proposed that we should attach great importance to the construction of affordable rental housing, accelerate the improvement of long-term rental policies, and standardize the development of the long-term rental housing market.
The policy has raised the development of housing leasing to an unprecedented height.
In July this year, the State Council issued the "Opinions on Accelerating the Development of Affordable Rental Housing."
my country has also proposed that the development of affordable rental housing should be a key task of housing construction during the "14th Five-Year Plan" period.
To attract companies to develop housing leasing, the most fundamental thing is to let them see the profitable space.
In the past, one of the core problems of the slow development of housing leasing in my country was that enterprises could make so-called quick money in real estate development. However, the development of housing leasing cycle was long and the income was slow, and enterprises were unwilling to invest in this.
On the one hand, the rate of return on housing leasing in my country is too low. According to estimates, it takes 40 to 60 years for rental housing in some large cities to recover the purchase cost; It requires long-term, low-cost, and large amounts of financial support, but this type of financing channel has not been perfect for a long time.
What is gratifying is that the latest policy of affordable rental housing can dispel some of the concerns of enterprises in the development of housing leasing.
First of all, the land used for the construction of affordable rental housing can be free of money.
Regardless of whether it is the use of idle land owned by enterprises and institutions, the renovation of idle houses in stock, or the use of supporting land in the park or collective operating construction land to construct affordable rental housing, no land price will be paid.
Secondly, the burden of taxes and fees will be reduced, and non-residential stock land and non-residential stock buildings will be used to construct affordable rental housing. The preferential tax policies such as applicable housing rental value-added tax and real estate tax will be applied, and urban infrastructure supporting fees will be exempted.
Enterprises can also get credit support, and the state will support banking financial institutions to provide long-term loans to self-holding entities of affordable rental housing.
It is believed that a series of preferential policies will allow enterprises to "calculate" and play a positive role in guiding and supporting enterprises to build affordable rental housing.
The external environment for the development of housing leasing has also continued to improve.
The chaos and frequent thunderstorms in long-term rental apartments have gradually changed with the market reshuffle and the rectification of the competent authorities.
The first local version of the "Beijing Housing Leasing Regulations (Draft for Solicitation of Comments)" has been issued, marking that housing leasing is increasingly moving towards a legal and standardized development.
Many provinces and cities will vigorously develop housing leasing into the "14th Five-Year" housing development plan.
It is optimistic about future development opportunities that some long-term rental apartment companies are increasing their housing holdings.
The latest "White Paper on China's Long-Term Rental Apartment Market" released by Jones Lang LaSalle pointed out that the total number of stock listings of 10 market leaders and ministerial rental apartment brands has doubled from 356,000 units at the end of 2018 to 730,000 units at the end of 2020.
The real estate development companies that deployed housing leasing in the early stage have developed rapidly in their long-term rental apartment business.
For example, Vanke's Park Residence and Longhu's Crown Residence both achieved significant year-on-year growth in their operating income in the first half of this year.
It is foreseeable that the development of housing leasing will promote the transformation and development of real estate enterprises.
Kang Shu