The golden week that the industry has placed high hopes of "returning blood" may not yet come, but tourism companies are still full of expectations for the National Day holiday

　　How can companies seize business opportunities during National Day Tour this year?

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　　There are currently about 4.32 million tourism-related companies in my country.

Although in general, the epidemic has some impact on consumption, the domestic consumption upgrade trend is still strong. There is still a lot of room for the consumer market to be explored, and the supply side needs to be iterated.

　　"I want to go to Hainan with my child during the National Day Golden Week. Can I book tickets now?" On September 26, at a travel agency in Guanyinqiao, Chongqing, Mr. Liu, a citizen, was consulting about tourist routes outside the city.

　　This year's Mid-Autumn Festival holiday, the domestic tourism industry has withstood the test of the local epidemic outbreak before the holiday, and even the number of tourists from Ningxia, Guangxi and Chongqing exceeded the level of the same period before the epidemic. Among them, Ningxia has recovered to 145.95% of the same period in 2019.

　　The National Day holiday of the "post-epidemic era" finally ushered in the resumption of inter-provincial travel, and many people are eager to try.

The golden week that the tourism industry has placed high hopes of "returning blood" may not yet come, but companies are still full of expectations for the National Day holiday.

According to the data from Tianyan Check, there are about 4.32 million tourism-related enterprises in my country, and about 960,000 new ones have been registered this year alone.

Micro-travels and short-distance tours around the world have sprung up

　　Compared with the traditional "group tour", more young people like the flexible and convenient "self-driving tour".

Liu Hong, a citizen of Wushan, Chongqing, works in a public institution in the county seat. He has made appointments with a few friends and decided to drive to Nanchuan Shenlongxia and other scenic spots for a "five-day tour" during the National Day holiday.

　　"For a self-driving tour, you can go and stop when you want to stop. The schedule of the whole journey is completely in your hands, and you don't need to squeeze in the small space of the bus with strangers." He said.

　　The rise of micro-travels and short-distance tours around, to a certain extent reflects the evolution of travel lifestyles under the normalization of the epidemic.

During the Mid-Autumn Festival, a number of cultural and tourism products with regional and folklore characteristics were launched in various places, and cultural and tourist places with cultural connotations such as cultural centers and museums became popular places to check in.

Outings, country trips, and self-driving trips are very popular, and many homestays have booked and occupancy rates of 100%.

　　The famous mountains and Xueyudong scenic spots in Fengdu County of Chongqing are world-renowned, especially the newly added scenic spots such as Jiuzhongtian and Nantian Lake, which have become check-in places for tourists from all over the world.

　　"This has also brought a certain amount of pressure to the reception and safety of our scenic spot!" On September 25, Deng Chunbo, manager of the Jiuzhongtian scenic spot, told reporters that special personnel are being organized to conduct pre-holiday safety inspections in the scenic spot, and continue to do a good job in epidemic prevention. In order to control the work, the measures of "limited, appointment, and peak shifting" are adopted. For tourists in low-risk areas, they can enter and exit the scenic spot as long as the health code and itinerary code are normal.

　　Travel distance and duration are still restricted

　　According to the analysis of the Qunar Big Data Research Institute, travel demand that has been suppressed since the summer is expected to be released during the National Day. The overall travel volume during the 7-day Golden Week is expected to be close to last year's 8-day "Super Golden Week", with more than 600 million people.

　　Wang Huaqing, chief expert of the China Centers for Disease Control and Prevention's immunization program, said that the current pressure of foreign defense imports is still great, and the travel process must maintain vigilance for epidemic prevention and control. You cannot travel to medium- and high-risk areas. If the location is a medium-high-risk area, you cannot travel.

　　At present, Shandong, Hainan, Sichuan, Guangdong, Hunan, Henan, Zhejiang, Hubei and Shanghai have resumed the operation of cross-provincial team travel and "air ticket + hotel" business.

Among them, the Wulingyuan core scenic spot in Zhangjiajie City, Hunan Province has resumed its opening. Before the end of September, half-price tickets will be offered to tourists from all over the country.

Nearly 200 scenic spots in the province, including Yuntai Mountain in Henan and Qingming Shanghe Park, have introduced free and discounted preferential measures.

　　According to the State Council’s latest prevention and control guidelines, in principle, there is no “one size fits all” policy for the entire industry.

Combined with the management measures for the prevention and control of epidemics in high-risk areas, the joint management of cross-provincial tourism operation activities will be implemented.

　　According to the predictions of the homestay platform Muniao Homestay, this year’s National Day outing country house orders will increase by 115%. Staying for 3 to 6 days is the mainstream, and the Internet celebrity homestays in the Internet celebrity cities are very popular.

Compared with the data of previous years, this year, affected by the sporadic recurrence of the epidemic, the booking cycle of users has been significantly shortened, concentrated around 10 days before the holiday, and this has become the general consumer psychology of users after the epidemic has become normal.

　　"At this season, autumn tours are very popular among tourists. We plan to start with short-term tours such as day trips and autumn tours." The person in charge of a travel agency in Chongqing said that how to make tourists more confident to travel in groups across provinces is a tourism industry. The direction of their efforts.

　　Seek change to help cultural tourism take off

　　"Although, on the whole, the epidemic has some impact on consumption, it can also be found that various types of high-end consumption have returned." said Zhou Mingqi, a tourism analyst and founder of Jingjian Think Tank. Regardless of the sharp increase in Hainan's tax-free consumption data, It is still difficult to find a room in high-end hotels in many big cities during the holidays, which shows that the domestic consumption upgrade trend is still strong, there is still a lot of room for the consumer market to be explored, and the supply side needs to be iterated.

　　According to the "2021 National Day Tourism Forecast Data Report" released by Ctrip, in addition to going north, as tourists further explore niche destinations, during the National Day Golden Week when epidemic prevention and control is escalated and surrounding trends are obvious, consumption in fifth-tier cities "Emerging Tourism Vision."

　　During the Mid-Autumn Festival holiday this year, exquisite camping quietly emerged in Chongqing.

Many businesses believe that in the context of epidemic prevention and control, exquisite camping may become the next new blue ocean for tourism.

　　Mr. Wang, a 26-year-old citizen, played a handful of exquisite camping during the Mid-Autumn Festival just past.

"We not only brought tents, moisture-proof mats, sleeping bags, air cushions and other necessary camping equipment, but also portable tables and chairs, lamps, cooking utensils, etc., which is a simple home." Mr. Wang told reporters that he went to the Fairy Mountain National Forest At the park camping base, I stayed for 3 days in a row.

　　And Lao Yang, who runs a cycling company around the lake in Qinghai, was on the verge of bankruptcy in May last year. He said he was a tourist-and his later investors woke him up, "The product price of 588 yuan/day is really expensive. Customers with spending power look down on it, and young people can’t afford to sign up for a group.”

　　After Lao Yang adjusted the 588 yuan/day riding to 1888 yuan/night luxury camping + wild luxury riding for up to 4 people, he relaunched OTA, which was once in short supply as a customized tourism product.

　　According to the "Blue Book of China's Tourism Economy (NO.13)" released by the China Tourism Research Institute, it is estimated that in 2021, there will be 4.1 billion domestic tourists and 3.3 trillion yuan in domestic tourism revenue, an increase of 42% and 48% respectively over the previous year.

　　It is understood that behind the popularity of exquisite camping is the rise of the camping economy.

　　Mou Hong, a professor at the Department of Tourism Management of Chongqing University of Technology, believes that the exquisite camping market is very large. Currently, it is still facing problems such as fewer camping bases, incomplete supporting facilities, and lack of active guidance from the government. It requires strong support from governments at all levels in terms of policies and funds, and Relevant companies work together.

　　Our reporter Li Guo, our newspaper intern Li Jun, "Workers Daily" (07 Edition on September 28, 2021)