In the first eight months of this year, online shopping over 8 trillion yuan e-commerce defeated physical stores?

Online shopping exceeds 8 trillion yuan: e-commerce defeats physical stores?

　　Sun Weiguo

　　According to data released by the National Bureau of Statistics a few days ago, from January to August this year, the national online retail sales reached 8122.7 billion yuan, a year-on-year increase of 19.7%.

Among them, the online retail sales of physical goods was 6,634 billion yuan, a year-on-year increase of 15.9%, accounting for 23.6% of the total retail sales of consumer goods.

　　Online shopping has become a shopping way for modern people, especially young people.

Some people say that e-commerce has defeated physical stores, causing many people to lose their jobs.

Looking at the problem in this way is actually not comprehensive. It only sees the surface of the problem without touching the essence of the problem.

Even without the emergence of e-commerce, there will be other business models. The development of information technology will inevitably give birth to new business models. After the popularization of 5G, more new business models will continue to emerge.

　　With the emergence of a new business model, the old business model will inevitably be impacted. This is the law of social and economic development, as well as the law of human development.

Society cannot stay in a business model of "only physical stores", just as human society cannot stay in a certain form of solidification.

　　With the continuous development of e-commerce, physical stores may be more and more impacted. To a certain extent, this will also force physical stores to make changes in their business models and give birth to new physical store business models.

　　E-commerce will continue, and all physical stores will not collapse.

Whether it is an e-commerce or a physical store, which business model can develop well depends not on the present, but on who can innovate a new business model that is popular with consumers in the future.

　　Who can create a business model that is more popular with consumers is the core of the competition. It is meaningless to talk about the future of e-commerce and physical stores without this point.