• In the Estérel room of the Palais des Festivals in Cannes, the convention center has just inaugurated a 120 m2 TV set, lined with cameras.

  • “It is a real need of our customers.

    They must be able to offer their accredited members to participate, including remotely, ”explains Jean-Michel Arnaud, president of the Cannes center.

On the fifth floor of the palace, the Estérel room (and its 452 seats) has dropped its large projection screen. Now, facing the theater-red armchairs, the convention center has just inaugurated a 120 m2 TV set, lined with cameras. From there, the many exhibitions organized each year on the Croisette will be able to address other professionals who have not made the trip to Cannes, where a large part of the economy, at half mast for months, lives. business tourism.

An adaptation made mandatory with the health crisis linked to the Covid-19 pandemic.

“It is a real need of our customers.

They must be able to offer their accredited members to participate, including remotely, ”explains Jean-Michel Arnaud, president of the Cannes center.

With, at the end of the day, the possibility of organizing “100% digital” but above all “hybrid” events.

“They have become a component of the return of trade fairs and conferences in a physical presence,” says the LR mayor of Cannes David Lisnard.

"Some events will not recover"

The Mipm, open to real estate professionals, and the Yachting festival have suffered the plasters of this “Hi5 studio” in recent weeks.

In October, Mipcom, a global market for television programs, and CanneSeries will also use it.

"Other digital tools are being developed, and in particular a turnkey Internet platform, to help conference organizers to effectively offer all their content online to the whole world", also specifies Jean-Michel Arnaud.

“We know that certain events will certainly not recover from this crisis.

But for the moment, we are full in 2022, assures the boss of the convention center.

In the end, we are doing better than according to certain scenarios that we projected.

"

To support the restart of its activity, after the cancellation of many shows, Cannes even decided to create its own content.

The city will launch an “International professional and general public exhibition of artificial intelligence”, in February 2022 and the Cannes international resilience forum, on risk management, in March.

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  • Coronavirus

  • Salon

  • Covid 19

  • Cannes

  • Economy

  • Nice

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