Chinanews.com, Guiyang, September 23, title: "The Hometown of Walnuts in China" Deeply Touches the "Internet" for Revitalization

　　Reporter Zhang Wei

　　It is located in Hezhang County, Bijie City, Guizhou Province, in the upper reaches of Liuchong River, the north source of Wujiang River in the northwest of the Yunnan-Guizhou Plateau.

Hezhang’s unique climate is particularly suitable for walnut growth, with uniform size, thin shell, full kernels, high kernel yield, fragrant taste and easy peeling. It is favored by consumers at home and abroad and has become the "China Walnut" Township".

　　In the impression of Gu Guiji, a farmer in Hezhang County, almost every farmer has a few walnut trees in his home, and the mature fruit becomes the favorite food among children.

"Although Hezhang walnuts look a bit ugly, it is unforgettable to eat them. I went out to work in Shenzhen and earned 1.5 million yuan (RMB, the same below) the first pot of gold in my life from selling walnuts. "Gu Guiji said in an interview with a reporter from China News Agency that after selling walnuts in Shenzhen for 15 years, she chose to go home and start a business with walnuts. In 2020, she will realize an income of 12.8 million yuan.

　　Like Gu Guiji, Chang Yu, the proprietress of Hezhang County Special Agricultural Products Development Co., Ltd., has been busy packing fresh walnuts and walnut candy products for customers from all over China these days.

"I have been busy until 2 o'clock in the morning, and I will continue to work on new orders for a while." Chang Yu happily told a reporter from China News Agency, "The old craftsmanship uploaded by our ancestors has now become well-off people. helper."

Data map: Hezhang Plateau Snow Chrysanthemum.

Photo by Qu Honglun

　　Hezhang County, with high mountains and steep slopes, harsh ecological environment and frequent natural disasters, was once one of the 14 deeply impoverished counties in Guizhou.

There is an old saying in Guizhou that "Naweihe cannot go", which refers to Nayong, Weining and Hezhang counties in Bijie City, where the environment is poor and the living conditions are poor.

　　The road to poverty alleviation in Hezhang County is long and arduous, except for the joint efforts of the locals.

Since 1988, the United Front Work Department of the Central Committee has provided comprehensive assistance to Hezhang County through coordinating funds and industrial support, selecting cadres for temporary posts, training cadres and technical personnel, etc., and actively exploring ways to get rich locally.

　　Hezhang County, which has been lifted out of poverty as scheduled, how to realize rural revitalization has become the focus of all parties' attention.

Like Gu Guiji and Chang Yu, village cadres and the first secretary in Hezhang County are also thinking about how to better sell special agricultural products to increase the income of the people.

　　Under the recommendation of the Suspending Team of the United Front Work Department of the Central Committee, the China Guangcai Enterprise Foundation, the China International Electronic Commerce Center of the Ministry of Commerce, the management cadres students of the Ministry of Agriculture and Rural Affairs and the Meituan recently held a series of projects in Hezhang County. The rural revitalization e-commerce leader training aims to actively respond to rural revitalization, promote all kinds of talents to participate in rural construction, and cultivate new rural business leaders.

　　It is understood that the above plan is expected to provide free training for more than 100,000 people in China’s rural revitalization key counties, national-level e-commerce in rural comprehensive demonstration counties, revolutionary old areas, ethnic areas, border areas and underdeveloped areas in the next three years. Take the lead, and achieve full coverage of 160 key counties for rural revitalization in the country, and continue to expand the training work through online student management, key case tracking and coaching, and provision of expert advisory support groups.

　　The development of China’s rural and county economy is inseparable from talents who understand “agriculture, rural areas, and farmers”, understand the market, understand management, and can take root in rural areas and start businesses. The promotion of rural revitalization also needs to give full play to the first secretary in the village and the leader of rural prosperity. character of.

Li Enwei, a lecturer who participated in the Hezhang station training class, believes that China’s rural e-commerce in the context of consumption upgrading is promising. “Consumption upgrading is a fundamental opportunity for the development of agricultural brands. We must promote agricultural culture and reflect cultural self-confidence. Corporate brands, product brands, etc. promote the development of rural e-commerce."

Data map: Hezhang walnut industry.

Photo by Qu Honglun

　　"Post-90s" Li Tianpeng is not from Hezhang, but because he started to be an e-commerce company in 2009, he was introduced by Hezhang County talents and founded Hezhang Red Cherry E-Commerce Co., Ltd.

In every class of the Hezhang Station training, Li Tianpeng almost wrote dozens of pages of notes.

"This is a rare opportunity. I hope the more such'brainstorming', the better, and the richer the content, the better." Li Tianpeng told a reporter from China News Agency that the training touched many problems we face in reality, and we also had exchanges with the lecturers. And asked for contact information.

　　Like Li Tianpeng, who is committed to the development of rural e-commerce is He Zugui, a cadre from the Huishui community in Shuangping Township, Hezhang County. He gave up the opportunity to work in Zhejiang Central Media and "want to go home to do something." He Zugui and his wife created a live broadcast. During the period, a cooperative was established to sell local specialties such as honey and eggs.

　　In addition to focusing on the building of agricultural brands, how to attract more consumers' attention through various e-commerce platforms and social platforms in China has also become the focus of Hezhang's training courses.

The lecturer Li Enwei was very satisfied with the future consumption potential of Hezhang's cola pig and other special agricultural products, which made Sanyu very excited.

　　“Our Hezhang’s cola pig eats Chinese herbal medicine, drinks mineral water, and grows body-building meat.” Sanyu told a reporter from China News Agency. Consumers in Shandong and other places love it, especially during the Spring Festival every year. It is definitely a best seller."

　　When he is busy, Sanyu wakes up at 6 o'clock every day and can only rest at 2 o'clock in the morning the next day. Although he is tired, he is full of confidence in the future. , Can bring more people to get rich together.” Sanyu said, “This kind of tiredness is very happy!” Her 17-year-old son once wrote to his mother, “Mom, you are my idol. When I grow up, after I can contribute to society, I will also work for the welfare of farmers." (End)