News from our newspaper (Reporter Liu Bing) Since the "Lightning Barb" sneakers of an international sports brand went on sale in China, the popularity has not diminished.
The reporter found on a fashion brand shopping platform that sneakers with a sale price of 1599 yuan have been fired to about 20,000 yuan, and the highest even reached 69,999 yuan, which is a premium of more than 40 times!
Although the price of shoes has been stunned, as of press time, it has been shown that more than 1,100 people have paid.
The so-called "fried shoes" is to buy some trendy shoes, hoard them, and then sell them when the price rises.
Some popular sports shoes with low output can sell for high prices as soon as they change hands.
Not only international brands, but some domestic brands' shoes have also been "fired".
The reporter browsed various shopping platforms and found that a reference price of only 1499 yuan for the same celebrity basketball shoe, the price has been "fired" to 48889 yuan.
Another basketball shoe with an original price of 899 yuan, the current price is 5999~6999 yuan, and the code is severely broken, and most of the numbers are out of stock.
Behind the trend of "fried shoes" lies the routines of the merchants.
A shopping guide named Wang of a sports shoe brand said that when selling limited-edition celebrity co-branded high-end sneakers, many brands will take the form of appointment queues and lottery purchases for "hunger marketing" to increase brand value by increasing the scarcity of sneakers.
Xiao Peng, who also has experience in buying trendy shoes, said that some limited-edition sneakers will not be displayed on the official website.
"Professional" "shoe-fried" is also a helper in pushing up shoe prices.
The reporter learned that the “shoes-speculators” used professional shoe-grabbing software to buy popular models at the selling price from official channels.
When a certain shoe is at a low price, they will concentrate on buying a large number of the same shoe on the shoe-making platform. Once a certain quantity is reached, they can influence the price of this shoe in the secondary market.
Xiong Chao, a lawyer at Beijing Jingshi Law Firm, believes that sneaker brand owners, “shoe-speculators” and various secondary market trading APP platforms have raised the so-called trendy shoe prices to a high price that they should not have.
Some "fried shoes" behavior may be suspected of illegal, beware of risks.
According to the administrative penalties for price violations, business operators who collude with each other and manipulate market prices to cause a substantial increase in commodity prices shall be ordered to make corrections, the illegal gains confiscated, and a fine of less than 5 times the illegal gains shall be imposed.