In-depth integration, digital technology helps the development of the entity
Conduct live broadcasts of executives every month to communicate directly with users; hold public-oriented theme design activities from time to time to absorb innovative ideas and designs... These are some details of the daily operation of the projector brand Nut.
Speaking of making products, many companies believe in "the fragrance of wine is not afraid of deep alleys", and the practice of simulating users and polishing products with "wishful thinking" has been abandoned by many companies.
"With the help of digital means, we can fully understand and predict the target market and user groups. Through the collection of front-end platform information, it can feed back product design and create products that are closer to users and more emotionally connected." said He Yuan, product director of Nuts , The deep integration of digital technology and physical manufacturing is the way to improve the development of an enterprise.
What practical benefits can the integration of digital technology and the real economy bring?
What are the challenges?
How to deepen integration?
Related topics were discussed at a symposium held by the China Council for the Promotion of International Trade recently.
Zong Liang, chief researcher of the Bank of China Research Institute, said that from a global perspective, the economic development of various countries cannot be achieved without the real economy. In the context of the epidemic, whoever does not have digital transformation will also be "difficult to move forward."
From the perspective of China, the "14th Five-Year Plan" outline clearly "promote the deep integration of digital technology and the real economy", and integration is the general trend.
More and more companies are participating in the practice of integration.
Chen Jin, director of the Modern Service Industry Research Center of the University of International Business and Economics, believes that there are currently two types of enterprises, one is traditional entity enterprises that have been upgraded through digital transformation or manufacturing enterprises born with digital genes, and the other is serving the real economy. Digital enterprises in all aspects have technical service capabilities to help traditional enterprises integrate digital technologies.
Zhang Weixiong, EY (China) Greater China Technology, Media and Telecom Industry Consulting Services Lead Partner, found that in the past, the digital economy was more about “asset-light, large platforms, and large flows”. Nuclear technology companies are concerned about the digitalization process.
Different types of enterprises have also found that integration brings tangible benefits to enterprises.
Realize cost reduction and efficiency increase-through digital transformation, intermediate costs are reduced and efficiency is improved.
Some companies have opened up their supply chain systems to provide digital upgrade services for traditional companies such as automobiles, energy, and home appliances to achieve a win-win situation.
For example, JD.com provides BAIC with digital-intelligent supply chain services around the entire chain of research, production, supply, sales, and service. After the Blue Valley Cloud developed by BAIC went online, it reduced BAIC's server costs by 50%.
Enhancing endogenous power-based on consumer demand innovation, the production and sales cycle is smoother; supply chain management is optimized, and production and operation are more proactive.
He Yuan introduced that the projector is a highly integrated product. From the core chip to the lens, its production involves tens of thousands of parts worldwide. The entire production cycle requires very advanced planning, so the supply chain is often under pressure for stocking.
However, with the help of digital means, accurate predictions can be made on the market, and the supply chain can be stocked three months, six months or even a year in advance.
"These are the empowerments that digitization has brought to our entire industry, and can also provide references for other industries."
However, integration or transformation still faces challenges.
Li Mingtao, chief e-commerce expert of the China International Electronic Commerce Center of the Ministry of Commerce, found in the process of investigating e-commerce companies that many places in China have very high-quality industrial belt resources, and each industrial belt has a large number of small, medium and micro enterprises focusing on a small production link. , Production of intermediate products.
However, due to short-term better operating conditions, companies did not feel the urgent need for transformation.
"The adjustment and transformation of consciousness is the primary issue. The faster and sooner the digital transformation, the more companies can gain new competitiveness." Li Mingtao said.
In the practice of specific integration, the demand for talents has become more prominent.
Many experts said that the digital transformation of physical enterprises requires talents who understand the Internet and new technologies as well as professional knowledge of the industry. The cultivation of such talents needs to be promoted.
Zhao Ping, vice president of the Research Institute of the China Council for the Promotion of International Trade, believes that, in general, the Chinese economy has moved from a stage of rapid development that mainly relies on factor input to a stage of high-quality development driven by innovation. We must persist in making the real economy stronger and better. As the main direction, it will promote the development of the manufacturing industry towards digitalization, networking and intelligence, and improve the stability and modernization level of the supply chain of the industrial chain.
In this process, companies give full play to their digital capabilities to better serve the real economy and play a greater role in the high-quality development of China's economy.
Li Jie