China News Service, Hefei, September 20 (Liu Hao) Retro and accented architectural restaurants, swaying jazz music notes, youth theater performances in front of the Huizhou theater building, street art exhibitions living alone and creative personality... On the evening of the 19th, Anhui The east and west streets of Jindadi, Hefei, are brightly lit, and tourists are like weaving.
That night, the block launched the 2021 Hefei Third Cultural and Creative Life Festival, New Youth Theatre Festival, and low-altitude flight-the second youth art installation exhibition and other 10th anniversary series of activities.
A wave of activities integrating fashion, trendy, aesthetics, culture, personality and other elements has attracted young people from the pink city to "check in" in the neighborhood one after another.
Hefei Jindadi East-West Street won the "Chinese Characteristic Commercial Street" in 2020, and the first "National Night Economic Demonstration Street" in Anhui at the end of 2020.
The block explores the integration of art and commerce, and promotes a series of creative, free, personalized, international, and high-value lifestyle IP brands.
"Jindadi East-West Street has become the most iconic cultural fashion and lifestyle landmark in New Hefei. As a benchmark project for Anhui's local cultural business, the block is currently actively preparing for energy storage for the international consumption center city." On the same day, Jindadi Eastwest Said Zhou Juhong, general manager of the street project.
An exhibition of art installations on the streets of Jindadi East and West Street, Hefei. Photo courtesy of Jindadi East and West Street, Hefei
Zhou Juhong said that from cultural and commercial "pioneers" to cultural life "explorers", to "urban cultural social theaters", Jindadi East-West Street will become a gathering place for international exotic cultures and food, contemporary art exhibition areas, and a gathering of trendy buyers. The place, the value of the face, the tide beats the place.
Zhou Juhong introduced that the third cultural and creative life festival breaks all solid connections with innovative thinking and inquiring perspectives, and is committed to exploring artistic aesthetics, promoting the advancement of Hefei city life, and leading the advancement of urban art life.
Using scene display, life experience and other forms, a number of special lifestyle booths have been set up in the block to explore the infinite possibilities in life and use cultural creativity to polish the city's business card.
Zhou Juhong said that the New Youth series has historical background and profound feelings of family and country, combined with the patriotic theme of the new generation, aroused the resonance of the audience and followed the ups and downs of the characters.
Immersive experience, close-up viewing and one-to-one interaction factors bring a new look and feel to the audience.
The performance form of this type of drama is that the performer goes directly to the street, both performing and "dialogue" with the audience. This kind of drama has penetrating power and communication power.
In addition, the second youth art installation exhibition in this block takes "low-altitude flight" as the theme, starting from the renewal of urban public space, upholding the spirit of innovation, starting "art low-altitude and close-distance" intervention in urban living spaces and renewal of methods, and expand urban spatialization, The practice of space art and art life, using art to explore the new relationship between art and the times, art and space, youth and the city.
Zhou Juhong said that in the future, Jindadi East and West Street will continue to think more deeply about life, culture, art, and commercial vitality, and continue to innovate life concepts and lifestyles.
Focus on the current hot spots in the field of youth culture, art and creative life, and create new destinations for urban youth in the process of urban restructuring.
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