Sino-Singapore Jingwei, September 18th (Lin Wansi, Yan Shuxin) "Friends return stem cells for anti-aging. I am very young in my 30s. Where can I do it? Is it safe?" On Xiaohongshu, netizens leave messages for advice from time to time. .
When searching for stem cell beauty on Xiaohongshu recently, Sino-Singapore Jingwei found that although the search results page appeared "medical beauty is risky, please beware of false and illegal advertisements", but there are still many people who use personal experience to promote stem cell anti-aging and beauty. Plant grass notes.
A few days ago, the
State Administration for Market Regulation issued a document clearly pointing out that advertisements promoting stem cell therapy for anti-aging, anti-cancer, and beauty are all false and illegal advertisements.
Stem cell anti-aging notes appear frequently in the Xiaohongshu. Do these contents belong to advertisements?
Does Xiaohongshu need to take responsibility for review?
"Planting Grass" platform hangs stem cell anti-aging notes
Xiaohongshu's response: Take it off the shelf immediately
On Xiaohongshu, users can record their lives through short videos, pictures and texts, share their lifestyles, and form interactions based on interests.
However, Zhongxin Jingwei recently discovered that in the photos sent by many Xiaohongshu bloggers, the patient was infusing a bag of transparent colorless liquid and a bag of light yellow liquid. The liquid packaging bag reads "Umbilical Cord Mesenchymal Stem Cell Preparation" "High-purity enhanced NK cells" and "fetal tissue neural stem cells".
Screenshot of Xiaohongshu
At the same time, many bloggers claimed that the anti-aging effect of the infusion of stem cells is immediate, and that the mesenchymal stem cells can be imported into the body to activate the activity of autoimmune cells and achieve the effect of anti-aging and repair.
The blogger with the user name "Qianjin" said, "I hit it, it feels like baby muscle, and the fine lines are really gone." "Nan Xiaozhu drives here" said, "There are a lot of forbidden words, use pinyin homophonic instead."
Some netizens also said in the comment area that "this is just an IQ tax" and "normal people have no effect."
It is understood that stem cells are a group of cells with self-renewal and multiple differentiation potentials.
A few days ago, the State Administration for Market Regulation issued a document clearly stating that, except for the clinical application and clinical research of individual diseases, stem cell therapy has neither relevant research nor clinical basis in anti-aging, anti-cancer, and beauty; it promotes stem cell therapy to resist aging, Anti-cancer, beauty and other advertisements are all false and illegal advertisements; regardless of whether it is a medical institution, it is also illegal to use stem cell therapy for anti-aging, anti-cancer, and beauty treatments.
Sino-Singapore Jingwei tried to report the note, and then received a reply from the "Tuguanjia" "The platform stated that it would verify it as soon as possible."
On September 18, Sino-Singapore Jingwei discovered that some stem cell anti-aging notes had disappeared from the search results, but the notes reported by Sino-Singapore Jingwei had not been removed.
It is worth noting that many netizens left a message "Where can I hit" in the comment area of the above notes, but the blogger only revealed the city where he was located, and rarely revealed the name of the specific organization.
Sino-Singapore Jingwei also tried to leave a message under several posts, but received a lot of self-recommendations from merchants. In private letters, Sino-Singapore Jingwei left the platform for further communication.
According to the official website of Xiaohongshu, in July 2019, the number of users exceeded 300 million, and the number of monthly active users exceeded 100 million.
Faced with hundreds of millions of users, Xiaohongshu is also rectifying the anti-aging notes on stem cells that exist on the platform.
On September 17, Zhongxin Jingwei sent a letter to Xiaohongshu regarding the review procedures of platform notes. Xiaohongshu replied that the platform strictly prohibits the release of “stem cell anti-aging” related content, and that it has screened out non-compliant policies and platforms. The content of the rules will be removed from the shelves immediately.
However, Zhongxin Jingwei searched again and found that the notes related to stem cell anti-aging are still in a more conspicuous position.
"The Xiaohongshu platform cracks down on all kinds of illegal medical aesthetics content. We will update the policy and continuously adjust the governance strategy for the corresponding content." Xiaohongshu revealed that in June this year, the platform launched a special action for the governance of false medical aesthetics information——" Action to achieve beauty".
As of August 31, over 51,000 illegal notes were processed and 26,000 illegal accounts were processed.
Whether the grass notes are advertisements is still controversial
Do users’ frequent notes on stem cell anti-aging, etc. belong to advertisements?
Should the Xiaohongshu platform be held responsible for this?
Hu Gang, Deputy Secretary-General of the Legal Work Committee of the Internet Society of China, pointed out that according to Article 2 of the "Advertising Law of the People's Republic of China", the stem cell reinfusion notes on the above-mentioned Xiaohongshu point to a specific product or service of a specific operator. , Which constitutes the direct or indirect promotion of related products or services, and is suspected of constituting commercial advertising.
He further analyzed to Sino-Singapore Jingwei that
even if it is not an advertisement, according to the "Network Security Law of the People's Republic of China" and "Internet Information Service Management Measures", Internet information service providers spread stem cell anti-aging, beauty and other content, which is itself illegal.
He pointed out that the platform needs to be profitable and hopes that more information will be disseminated. This is not a problem in itself.
However, there may be a direct interest binding relationship between the operators in the platform and the platform. If the interest expands beyond the scope of the law, the platform needs to bear corresponding responsibilities.
Although there are clear warnings, Hu Gang said that Xiaohongshu should follow up relevant national policies and regulatory measures in a timely manner. The prompt "Beware of false and illegal advertisements" is more general, and the platform cannot be exempted from liability.
According to the "Consumer Rights Protection Law", the
platform needs more detailed prompts, warnings and even further measures such as deleting, blocking, disconnecting, downgrading, and closing accounts.
There are also lawyers who hold different views.
Zhao Zhanzhu, a lawyer at Beijing Yunjia Law Firm and a special researcher at the Intellectual Property Research Center of China University of Political Science and Law, told Sino-Singapore Jingwei that according to Article 2 of the Advertising Law, bloggers publish grass notes and disclose stem cells anti-aging in the comment area or private messages. Self-recommendation by beauty agencies, or other businesses in the comment area does not exclude experiential articles written by consumers after using related products and services, because they are highly concealed and difficult to define.
Zhao Zhanzhu pointed out that unless there is relevant evidence, such as an advertising agreement, payment of related fees or resource exchanges between the stem cell organization and the blogger, can content be defined as advertising.
He pointed out that if the information posted by users constitutes an advertisement, whether Xiaohongshu should be held liable also depends on the legal nature of Xiaohongshu. If it is only an information technology service provider, it does not directly publish advertisements, nor does it publish to bloggers. Xiaohongshu is not responsible for the promotion and recommendation of advertisements; if Xiaohongshu recommends or promotes the advertisements published by bloggers, Xiaohongshu shall bear legal responsibility for not fulfilling reasonable duty of care.
"However, at present, for the false advertisements and other false information published by the network platform recommending users through algorithms, there is no clear stipulation whether the network platform needs to bear the responsibility, and there are still legal loopholes."
Zhao Zhanzhi said.
Expert: stem cell reinfusion may be fatal
In fact, behind the false propaganda of stem cells are high profits.
Sino-Singapore Jingwei has previously interviewed many agents and learned that the currently popular mesenchymal stem cell reinfusion projects on the market charge more than 50,000 yuan to 100,000 yuan, and the lower-priced autoimmune cell reinfusion projects charge more. 40,000-90,000 yuan.
Hu Hui, an agent from Hangzhou, said that the embryonic tissue stem cell reinfusion project is suitable for consumers around the age of 50 for a package of 487,500 yuan. The older the age, the higher the price, with the highest price of 1.56 million yuan.
Hu Hui introduced that their price is 50% off the market guide price, and the market prices set by the agents at all levels are not subject to interference.
According to him, "the line is still profitable even with a 20% discount."
In addition to soliciting customers for upper-level agents, another agent method is to take stem cells at wholesale prices and then sell them at a higher price.
Wu Sijie, an agent from Chengdu, told Sino-Singapore Jingwei that if you take 5 courses of autoimmune cells at one time, the wholesale price is 20,000 yuan for a course of treatment, while a customer of autoimmune cells only needs to do two courses of treatment a year, and one course sells for 144,000. Yuan, the agent can obtain a profit of 248,000 yuan from it.
Behind the high prices and high profits, can stem cell reinfusion really fight aging?
According to data from the Drug Evaluation Center of the State Drug Administration, the State Drug Administration has disclosed 47 implied licenses for clinical trials of stem cells. The indications include idiopathic pulmonary fibrosis, chronic acute (subacute) liver failure, and transplants.
There is no
such thing as
"anti-aging" for
anti-host diseases,
and no stem cell drugs have been approved for marketing.
Fang Hanqun, deputy director of the cell therapy and anti-aging professional academic group of the Cross-Strait Branch of the Chinese Plastic Surgery Association, told Sino-Singapore Jingwei that according to clinical experience,
stem cells will be resisted by the human immune system after being injected into the body, or may be swallowed by the immune system by 70%-80% , And may lead to cytokine storms, such as vascular embolism, acute respiratory distress syndrome, multiple organ failure and other fatal risks.
Lu Feng, the chief physician of the Department of Plastic Surgery of Southern Hospital, wrote a frank article that it is doubtful whether there are any living stem cells in the so-called stem cell cosmetic needles and stem cell stock solution.
"Stem cells are very delicate. In the laboratory, you must control the temperature, humidity, and use a specific culture medium to survive. It is difficult to create such an environment in a box of stem cell injections and a bottle of stem cell stock solution."
Fang Hanqun also revealed that some merchants will use lower-priced prescription drugs for the treatment of diseases related to hypoimmunity-Thymus, as autoimmune stem cells. The cost of a dose is more than 100 yuan and the price is more than 100,000 yuan.
For healthy people, Fang Hanqun does not recommend anti-aging through infusion of stem cells. Anti-aging is not something that can be accomplished overnight. It must be done step by step, perseverance, and no shortcuts. “In the field of preventive medicine, nutrition is the key to treatment and the foundation of life. Therefore, the easiest way to prevent aging is to start with balanced nutrition."
(Hu Hui and Wu Sijie in the text are both pseudonyms) (Zhongxin Jingwei APP)
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