She advised “innovative decisions” and transparency with employees
Small projects .. Fatima Al-Youssef .. Entrepreneur continues her project despite its closure for 6 months due to “Corona”
"Boutique Studio for Physical Sports" aims to fill the shortage of specialized centers for women.
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Emirati entrepreneur Fatima Al-Youssef said that her "Flo Fitness" project, a "Boutique Studio for Physical Sports", is based mainly on practicing three types of modern sports: "Pilates", "Yoga", and "Bar". In addition to having fun in sports, it aims to achieve an ideal weight, physical and psychological rehabilitation, treatment of back, spine and knee pain, and investment in the future, by avoiding these diseases in old age.
Replenish
Al-Youssef confirmed to "Emirates Today" that her project aimed to fill the shortage in specialized centers for women, to practice these types of sports that were not widespread in Abu Dhabi enough, pointing out that the sport of "Pilates" began to spread in the world significantly during the past 10 years, after That the world knew it in a simple way after World War II, as a means of treating war-wounded and accident-wounded.
Al-Yousef pointed out that she conducted a survey among the residents of Abu Dhabi before starting her project, the results of which revealed that 85% of those who participated in the survey support the establishment of a center dedicated to women only to practice these sports that help improve the psychological state and protect against modern diseases such as frustration and depression.
Financing and challenges
Al-Yousef explained that she resorted to the Khalifa Fund for Enterprise Development to obtain a financing loan, and to benefit from its expertise in the field of small projects, stressing that the Fund approved the financing and helped her conduct the necessary feasibility study for the project.
She added that the project faced challenges after its opening in December 2018, especially since many women, especially Emiratis in Abu Dhabi, used to practice sports inside their homes, not in a public place, which required encouraging them to exercise in sports centers.
She indicated that she was keen to reduce the number of those practicing these sports in one room, to be less than the capacity even before the pandemic of the Corona virus "Covid-19", in order to provide privacy for the trainees, and to provide high-quality services during exercise.
Entrepreneur Al-Youssef confirmed that the pandemic increased the challenges facing the project, especially that it was temporarily closed for six months, less than a year and two months after its opening, on the instructions of the competent authorities, as part of the precautionary measures to confront the “Covid 19” pandemic.
And she continued: "When I reopened the project, I suffered from the persistence of some challenges, most notably the lack of interest in exercising, and the commitment to pay the workers' salaries, the rental value of the place, as well as the loan installments I obtained to implement the project."
Transparency with employees
Emirati entrepreneur Fatima Al-Yousef advised entrepreneurs who are facing difficulties to be patient and not despair or give in to options such as closing the project, with the need to take innovative decisions after consulting with specialists.
Al-Yousef stressed the importance of teamwork in entrepreneurs’ projects, with full transparency in talking about the problems facing the project with employees, and taking into account their needs in difficult circumstances, as well as the importance of cooperation with other entrepreneurs, including those working in the same field.
She said that she is convinced that the field is available for everyone to work and succeed, despite the competition, noting that the groups of entrepreneurs on social media have helped her a lot in facing challenges, answering many inquiries about many matters and issues related to business, and facing the repercussions of "Corona". and medical examinations.
Searching for solutions
Emirati entrepreneur Fatima Al-Youssef said that she did not raise the idea of closing the project, as a solution to confront these problems, but she resorted to finding solutions to the problems she is facing, as the property owner agreed to her request to reduce the rental value, and the Khalifa Fund agreed to postpone the payment of loan installments, In addition to launching marketing campaigns on social media, on the importance of exercising to maintain public health, emphasizing full adherence to precautionary measures, conducting regular PCR examinations, and paying more attention to continuous cleaning and sterilization operations, stressing that it has succeeded in Solve many challenges you faced. "Challenges still continue, especially with the commitment to green traffic only," she said, referring to the "green traffic system", which is part of the proactive measures in Abu Dhabi, to contain the spread of the virus and its mutated strains.The system uses the "Al Hosn" application to know the status of the user, and is currently applied to enter some public places in the emirate, in order to ensure the health and safety of all members of society.
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