China News Service, Haikou, September 17 (Reporter Huang Yi) China's new energy vehicle market has formed a full competition pattern of "multi-party melee". How can Chinese independent brands break through?
At the 2021 World New Energy Vehicle Conference held here, "domestic heroes" have spoken out.
Xin Guobin, Vice Minister of China's Ministry of Industry and Information Technology, introduced that China's new energy vehicle production and sales scale has reached a new high, and Chinese brands are booming.
From January to July this year, the sales of Chinese brand new energy passenger vehicles increased by 2.5 times year-on-year, 0.5 times higher than the overall market growth rate. Some high-end models approached or reached the monthly sales level of 10,000 vehicles, further narrowing the gap with internationally renowned brands.
"We are very happy to share the opportunities brought by the times." Weilai Automobile CEO Li Bin said that by the end of August this year, Weilai's three mass-produced models have been delivered to more than 130,000 units, and the average price of bicycles exceeds 430,000 yuan ( Renminbi, the same below).
Weilai has been awarded the "cake" of the high-end electric vehicle market with its "power swap". Li Bin revealed that there are already 445 Weilai swap stations in operation in China.
"This year, Weilai and Sinopec jointly promoted the cooperation of charging and swapping gas stations, and built 22 charging and swapping stations, which were well received."
Wang Kai, chief technology officer of Ideal Auto, believes that the key to winning the competition lies in whether it can solve the pain points of the industry.
Facing the industry reality that the construction of charging infrastructure restricts the development of electric vehicles, Ideal Auto focuses on two solutions, "super fast charging" and "extended range" to alleviate users' "mileage anxiety".
"Whether it is defined by hardware or defined by software, the ultimate goal is to build a car that users want." Mei Songlin, vice president of strategic operations of Weimar Automobile Group, said that Weimar focuses on smart electric vehicles ranging from 150,000 yuan to 450,000 yuan. In the mainstream automotive market, "User Defined Cars" is used to expand the road of future development.
The development of new energy vehicles not only gives a good opportunity for the rise of new forces, but also a brand new opportunity for traditional brands.
Wang Deping, vice president of China FAW Group R&D Institute and Dean of New Energy Development Institute, said that by 2025, the Hongqi brand will put a total of 28 products, including 15 new energy vehicle products, and sales will reach 400,000 units, accounting for the overall Hongqi brand. More than 40% of sales.
At present, China's automobile industry is moving from "Made in China" to "Created in China", and technological innovation has become the first driving force to promote the high-quality development of China's automobile industry.
Wang Deping introduced that China FAW focused on technical bottlenecks such as "difficult and urgent cards" and broke through 73 technologies in six key technologies.
Deng Chenghao, assistant general manager and deputy general manager of the power development department of Changan New Energy Automobile Technology Co., Ltd., revealed that Changan launched the research and development of a new generation of super-collection electric drive in 2017 to achieve industrial efficiency improvement.
Next year, a new pure electric platform product equipped with Changan's new-generation super-collector electric drive will be launched, and currently has a reserve of 360,000 units of production capacity.
"Lantu is a new energy company under Dongfeng. It is an attempt to adapt to the reform of China's state-owned enterprises." Lu Fang, CEO of Lantu Automotive Technology Co., Ltd., said that China currently has the world's largest new energy vehicle market. , The most complete industrial chain, the richest application scenarios, "China must have to upgrade and develop, participate in high-quality competition, Chinese national brands have the opportunity to win."