Recently, a special class on the sociology of love has moved from the "Ivory Tower" into the "Kaishou Live Broadcasting Room." Shen Yifei, associate professor of sociology at Fudan University, accurately grasped the crux of the emotional problems of contemporary young men and women through various "boldness". The discourse expression of "out of the circle" frequently offers advice to men and women in love, family, and marriage.
Through this extraordinary live broadcast, the majority of netizens feel that seemingly serious university professors also have the side of chasing trends and having a vivid personality.
There are many experts and scholars like Shen Yifei who are committed to popularizing Internet science. Professors who are usually difficult to reach or who only participate in programs on TV screens also frequently appear on short video platforms to take the initiative to narrow the distance with netizens.
In fact, with the peaking of the dividend of Internet video traffic, homogenized entertainment is likely to cause the audience's aesthetic fatigue, and the audience's points of interest no longer only require "interesting", but also have a huge demand for "useful".
Knowledge products have become an important content that platforms and users care about. More and more people are beginning to learn knowledge in different fields on short video platforms.
To this end, short video platforms like Kuaishou also bring diversified content and models to meet the curiosity of the general public.
Knowledge is a technique, and there are countless fans.
In an era when short videos are booming, people are happy to see more "universities without walls".
More and more experts and scholars are also willing to break the academic barriers, use online platforms to "preach to be puzzled by karma", and use easy-to-understand language to popularize science, such as "Father of Chang'e" Academician Ouyang Ziyuan, the world's first amber dinosaur Found that Xing Lida et al.
According to incomplete statistics, in the 18 months since 2020, college teacher creators on several major online platforms have increased by more than 5 times year-on-year.
Many professional knowledge that can only be learned in college classrooms is moving from the "ivory tower" to the "home of the common people" in the form of practical, novel, and interesting pan-knowledge.
The strong combination of high-quality knowledge content and short video platform not only produces positive communication power, expands the space for young people to understand the world, but also makes relevant experts and scholars become the big V of their respective subdivisions, which is more conducive to the development of science. It also increased their sense of gain.
The platform goes online, knowledge sinks, "If you don't hold it, I will feel it!" Between "up" and "down", it is the continuous emergence of innovative interactive service methods such as short videos and live broadcasts.
As a kind of technological empowerment, the short video platform allows thousands of the general public to obtain the right to express and participate, and it also arouses the huge enthusiasm of the people.
It is understood that Kuaishou’s "Photosynthetic New Knowledge and New Jobs" program launched in April aims to enable 100 new knowledge sharing officers, 1,000 second creators, and 10,000 new professionals to gain a total of 100 million fans, and promote the vigorous development of pan-knowledge content. More knowledge creators try to monetize.
It is in the positive cycle of "learning" and "seeing" that creators and appreciators can reach a consensus, and thus find a better self in mutual exchanges.
In addition, in our inherent thinking, knowledge learning must be "satisfying" and "meticulous", but there is plenty of room for innovation in learning methods.
Through live broadcasts, short videos, and even talk shows, knowledge is passed on to the audience, which arouses the audience's thinking and resonance.
Today’s short video platforms are popularizing science, cultivating interest, brainstorming...In various knowledge products, audiences of all ages can find that “there is always one that suits you”.
"Short" and "long", and "interesting" and more "useful" knowledge videos make learning knowledge vivid and colorful.
The "long" here refers to the long-term and long-term nature of learning.
In this regard, short video platforms still have a lot of potential. No matter who wants to take a place, "content winning" is the core competitiveness.
The timely appearance of knowledge products allows people to obtain more and higher-quality ideological results at a lower cost, and allows more common sense and logic to become an important support for broadening their horizons and life development.
Hundreds of millions of young people are "indigenous people" in the Internet age, and fully activating their subjective initiative in knowledge learning is also a "general trend."
In the short video platform, there are both "knowledge celebrities" and "academic celebrities" who are constantly entering, as well as the strong support of hundreds of millions of traffic. Such popularity is indeed welcome.
(Xie Weifeng)