The media

The media analysis company Unicepta counted for us how often which economists were named in the media from September 2020 to August 2021.

Who is an Economist?

We left that to the media.

People who have been referred to at least once as economists, economists or the like were taken into account.

The data come from the Factiva database, and of course the online media presence was included - regardless of whether the articles were accessible to all readers or only to subscribers.

The following media were relevant for the evaluation: FAZ, FAS, Welt, Süddeutsche Zeitung, Tageszeitung, Bild, Handelsblatt, Capital, Manager Magazin, Wirtschaftswoche, Die Zeit, Focus, Spiegel, Welt am Sonntag, Bild am Sonntag,, n and

Around 31,000 citations were evaluated.

The politic

"Who are the economists (from universities, research institutes, banks, companies, etc.) whose advice or publications you value most for your work?" This was the question asked by the University of Düsseldorf, the Association for Scientific Policy Advice Econwatch and the ZBW Leibniz -Information Center Economy in a survey of parliamentarians and executives from ministries at federal and state level.

88 participants took part in the survey.

You could name up to five names.

The first-named got five points, the fifth-named one.

The social media

The social media rating provides information about the influence on the social network Twitter. The methodology used was developed by Makronom, an online magazine for economic policy. Since this year, the ranking has been created by NZZ Visuals. All tweets sent by the German-speaking economics scene from July 2020 to June 2021 were taken into account. The ranking is made up of four pillars: firstly, the number of followers, secondly, the number of retweets and likes, thirdly, the number of likes and retweets in relation to the number of followers, and fourthly, the importance of an account within the economic scene. The economists can achieve ten points in each column, so a maximum of 40 points was possible. Economists in Germany who are qualified for the Twitter rankingWork in Austria or Switzerland or come from one of these countries.

The science

The number of quotations from previous years counts here.

The specialist publisher Elsevier calculated this index from its Scopus research database.

Scopus is the largest database of citations and abstracts in the world with more than 1.7 billion citations, more than 190,000 books and more than 23,000 journals, including many European ones.

Economists, who often publish articles in books or magazines without independent reviewers, are not very high in this ranking.

For this ranking, we took into account quotes that were published between 2017 and 2021, based on the data status from mid-August - regardless of the year of the publication cited.

This is how we measure the impact in the current time.

Overall rating

Those who left their mark in public and research were included in the overall ranking. In research, at least five quotations were necessary, in public at least five media quotations or at least five reference points in the political survey. We concentrated the ranking on economists who work at institutions in Germany, Austria and Switzerland. According to these criteria, around 220 economists made it into the overall ranking in 2021. Then the columns were offset. We used a point system for this: In each column the strongest economist got full points, all others got their points proportionally. The science points and the social media points were distributed equally for Germany, Austria and Switzerland.As in the previous year, some economists qualified for the overall ranking with more than five research quotes, but still achieved zero science points. When added up, science got up to 500 points, media 250 points, politics 200 and social media 50. An economist could therefore achieve a maximum of 1000 points. In that case, he would be the most influential economist in all four pillars.